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Fathom vs. ZoomInfo

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus ZoomInfo at $49.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
ZoomInfofrom $49 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetZoomInfo is a go-to-market intelligence platform designed to help B2B companies find, connect with, and close their ideal customers.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
High-quality B2B data—YesDocumented in the sourced profile.
AI-driven sales intelligence—YesDocumented in the sourced profile.
Automated lead routing workflows—YesDocumented in the sourced profile.
Real-time buyer intent insights—YesDocumented in the sourced profile.
CRM data enrichment—YesDocumented in the sourced profile.
AI-guided deal progression—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Email outreach—YesDocumented in the sourced profile.
Audience targeting—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
CloseLinkedInSales NavigatorAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: High-quality B2B data
  • Documented capability: AI-driven sales intelligence
  • Profile names a concrete ICP: ZoomInfo is recommended for sales, marketing, recruiting, and RevOps teams at companies of all sizes who want high-quality B2B data and AI tools to fi
  • Public profile names Close, LinkedIn, Sales Navigator as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit ZoomInfo ↗