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Fathom vs. Wicked Reports

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Wicked Reports at $499.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Wicked Reportsfrom $499 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetWicked Reports is designed for eCommerce attribution and customer acquisition.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketSMB, Mid-market, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • BasicCustom pricing
  • GrowthCustom pricing
  • OrganizationCustom pricing
Measure true revenue sources—YesDocumented in the sourced profile.
Train Meta algorithm for buyers—YesDocumented in the sourced profile.
AI-driven budget recommendations—YesDocumented in the sourced profile.
Match orders with CRM data—YesDocumented in the sourced profile.
Distinguish new vs repeat customers—YesDocumented in the sourced profile.
Mute view-through inflation—YesDocumented in the sourced profile.
Content optimization—YesDocumented in the sourced profile.
Attribution Modeling—YesDocumented in the sourced profile.
Data Attribution—YesDocumented in the sourced profile.
Profit Marketing Solutions—YesDocumented in the sourced profile.
Integrations verified—3+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
LinkedInFacebookAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Measure true revenue sources
  • Documented capability: Train Meta algorithm for buyers
  • Profile names a concrete ICP: Wicked Reports is best for eCommerce brands making $5M–$50M who want to know which campaigns bring first orders and lower new-customer acquisition cos
  • Public profile names LinkedIn, Facebook, API as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Wicked Reports ↗