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Side-by-side record

Fathom vs. wetracked.io

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus wetracked.io at $49.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
wetracked.iofrom $49 per month
Audyense Score76AS*Strong28AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google Meetwetracked.io Wetracked.io is ad tracking and attribution platform for Shopify and WooCommerce ecommerce teams that sends first-party conversion data to Meta Google TikTok and other
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market, Enterprise
Pricing plans
  • Team$15
  • Starter$49
  • GrowthCustom pricing
  • Business$149
  • EnterpriseCustom pricing
First-party conversion tracking across Shopify and WooCommerce stores—YesDocumented in the sourced profile.
Purchase attribution from ad click to completed sale—YesDocumented in the sourced profile.
Push conversion events into Meta Google and TikTok Ads—YesDocumented in the sourced profile.
Tracks add to cart checkout and visitor events automatically—YesDocumented in the sourced profile.
Fingerprint-based matching for privacy-restricted traffic—YesDocumented in the sourced profile.
No-code setup without custom scripts or UTM parameters—YesDocumented in the sourced profile.
Centralized reporting on revenue ROAS and campaign performance—YesDocumented in the sourced profile.
Native integrations with Klaviyo Snapchat Pinterest and ad platforms wetracked.io—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Sales Cold email—YesDocumented in the sourced profile.
Integrations verified—3+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
MakeLinkedInGoogle Ads
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: First-party conversion tracking across Shopify and WooCommerce stores
  • Documented capability: Purchase attribution from ad click to completed sale
  • Explicit audience guidance: Wetracked.io fits ecommerce founders, performance marketers, and agencies running Shopify or WooCommerce stores from startup to mid-market scale. It s
  • Names workflow connections including Make, LinkedIn, Google Ads
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Pricing and usage limits should be rechecked before purchase
  • Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience
  • Named integrations should be checked against the exact plan
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit wetracked.io ↗