Side-by-side record

Fathom vs. The Trade Desk

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

The Trade Desk starts at $5 per seat, versus Fathom at $15.

Full comparison

	Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)	The Trade Deskfrom $5 per month
Audyense Score	76AS*Strong	32AS*Low
Positioning	Free AI notetaker for Zoom, Teams, and Google Meet	The Trade Desk is a digital advertising platform designed for advertisers who want to find new audiences and grow their brands efficiently.
Free tier	Yes	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market	SMB, Mid-market, Enterprise
Pricing plans	Team$15	FreeFree Basic$12 StarterFree Professional$12
Find new audiences fast	—	YesDocumented in the sourced profile.
Omnichannel marketing platform	—	YesDocumented in the sourced profile.
Measure online and in-store	—	YesDocumented in the sourced profile.
Reach more channels	—	YesDocumented in the sourced profile.
Access cutting-edge technology	—	YesDocumented in the sourced profile.
Connect with premium content	—	YesDocumented in the sourced profile.
Data enrichment	—	YesDocumented in the sourced profile.
Audience targeting	—	YesDocumented in the sourced profile.
Account research	—	YesDocumented in the sourced profile.
Integrations verified	—	4+
Aggregate rating	5.0 · 6.9k reviews	— · No reviews yet
Integrations	ZoomMicrosoft TeamsGoogle MeetSlack	LinkedInFacebookInstagramAPI
Security & compliance	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Find new audiences fast Documented capability: Omnichannel marketing platform Profile names a concrete ICP: The Trade Desk is recommended for advertisers and brands looking to reach new audiences and grow with smart, omnichannel marketing across audio, conne Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
Cons	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visit Fathom ↗	Visit The Trade Desk ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

The Trade Desk

The Trade Desk is a digital advertising platform designed for advertisers who want to find new audiences and grow their brands efficiently. It fits within the adtech category and stands out by offering an omnichannel solution that covers audio, connected TV, mobile, display, video, and more—all from a single platform. It uses cutting-edge technology and access to premium content for smarter marketing. This tool works best for brand building and performance marketing across multiple channels. Advertisers can quickly reach more people and measure results both online and in-store, often seeing value soon after adopting it. It’s ideal for marketers looking to optimize campaigns with real-time data and broad media reach. The Trade Desk integrates into your marketing tech stack by enhancing your advertising efforts rather than replacing CRM or email tools. It’s not meant for direct customer relationship management or data enrichment but focuses strictly on programmatic advertising and audience targeting. This helps businesses achieve better digital advertising outcomes fast, without adding complexity to existing sales or marketing systems. ▶ Video Review Coming Soon We're working on creating a detailed video review for The Trade Desk .

A particularly good fit for: recommended for advertisers and brands looking to reach new audiences and grow with smart, omnichannel marketing across audio, connected TV, mobile, and more. U SMBs, Mid-market, Enterprise teams with a defined revenue workflow account research

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

The Trade Desk: Published starting price $5 per month

FreeFree
Basic$12 per month
StarterFree
Professional$12 per month

Capabilities worth validating

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
The Trade Desk: Find new audiences fast, Omnichannel marketing platform, Measure online and in-store, Reach more channels, Access cutting-edge technology Integrations include LinkedIn, Facebook, Instagram, API.

Questions to answer before switching

Does Fathom's selected plan include the features and limits we need?
Does The Trade Desk's selected plan include the features and limits we need?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; The Trade Desk product site, ColdIQ profile, Vendor website