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Fathom vs. Tactic

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Tactic at $100.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Tacticfrom $100 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetTactic is an AI-powered tool designed for generating unique target accounts and customer insights.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • Basic$12
  • StarterFree
  • Professional$12
Generate unique target accounts—YesDocumented in the sourced profile.
AI-driven customer insights—YesDocumented in the sourced profile.
No-code AI builder—YesDocumented in the sourced profile.
Automated data scraping—YesDocumented in the sourced profile.
Multi-source data import—YesDocumented in the sourced profile.
Easy and proven UX—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Workflow automation—YesDocumented in the sourced profile.
Audience targeting—YesDocumented in the sourced profile.
Marketing automation—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
SalesforceLinkedInTwitterAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Generate unique target accounts
  • Documented capability: AI-driven customer insights
  • Profile names a concrete ICP: Tactic is perfect for sales, marketing, and customer success teams at startups and Fortune 500 companies like GoCardless and Ably. It helps you find b
  • Public profile names Salesforce, LinkedIn, Twitter as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Tactic ↗