Side-by-side record

Fathom vs. StackAdapt

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus StackAdapt at $49.

Full comparison

	Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)	StackAdaptfrom $49 per month
Audyense Score	76AS*Strong	33AS*Low
Positioning	Free AI notetaker for Zoom, Teams, and Google Meet	StackAdapt is an AI-powered marketing platform designed for digital advertising and programmatic media buying.
Free tier	Yes	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market	SMB, Enterprise
Pricing plans	Team$15	FreeFree Basic$12 StarterFree Professional$12
Real-time campaign performance visibility	—	YesDocumented in the sourced profile.
Advanced targeting for every audience	—	YesDocumented in the sourced profile.
Full-funnel marketing solutions	—	YesDocumented in the sourced profile.
Multi-channel programmatic advertising	—	YesDocumented in the sourced profile.
AI-powered optimization and personalization	—	YesDocumented in the sourced profile.
Extensive premium ad inventory	—	YesDocumented in the sourced profile.
Audience targeting	—	YesDocumented in the sourced profile.
Programmatic Ad Automation	—	YesDocumented in the sourced profile.
Channel Marketing Software	—	YesDocumented in the sourced profile.
Integrations verified	—	6+
Aggregate rating	5.0 · 6.9k reviews	— · No reviews yet
Integrations	ZoomMicrosoft TeamsGoogle MeetSlack	MakeLinkedInGoogle AdsFacebookInstagramAPI
Security & compliance	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Real-time campaign performance visibility Documented capability: Advanced targeting for every audience Profile names a concrete ICP: StackAdapt is recommended for marketers and agencies who want an AI-powered platform to reach audiences across channels like connected TV, digital out Public profile names Make, LinkedIn, Google Ads as connected workflow surfaces
Cons	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visit Fathom ↗	Visit StackAdapt ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

StackAdapt

StackAdapt is an AI-powered marketing platform designed for digital advertising and programmatic media buying. It helps advertisers connect with audiences across multiple channels like display, video, connected TV, and digital out-of-home. Users rely on StackAdapt to boost campaign performance with precise targeting and advanced machine learning, managing over 1.5 million campaigns launched in 2024. The tool shines when you need full-funnel marketing solutions that reach diverse audiences quickly. It delivers results fast by optimizing in real-time, with over 465 billion optimizations per second. StackAdapt is ideal for agencies, brands, and buyers seeking smarter ad placement and clear campaign insights immediately after setup. As part of your go-to-market stack, StackAdapt integrates well with advertising ecosystems and handles campaign orchestration across email and programmatic channels. However, it is not designed as a CRM or direct sales tool but focuses strictly on advertising efficiency and audience targeting. This makes it a strong complement to customer data platforms and email marketing software without replacing them.

A particularly good fit for: recommended for marketers and agencies who want an AI-powered platform to reach audiences across channels like connected TV, digital out-of-home, and email. It SMBs, Enterprise teams with a defined revenue workflow programmatic ad automation

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

StackAdapt: Published starting price $49 per month

FreeFree
Basic$12 per month
StarterFree
Professional$12 per month

Capabilities worth validating

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
StackAdapt: Real-time campaign performance visibility, Advanced targeting for every audience, Full-funnel marketing solutions, Multi-channel programmatic advertising, AI-powered optimization and personalization Integrations include Make, LinkedIn, Google Ads, Facebook.

Questions to answer before switching

Does Fathom's selected plan include the features and limits we need?
Does StackAdapt's selected plan include the features and limits we need?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; StackAdapt product site, ColdIQ profile, Vendor website