Side-by-side record

Fathom vs. SMS-Magic

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus SMS-Magic at $50.

Full comparison

	Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)	SMS-Magicfrom $50 per month
Audyense Score	76AS*Strong	33AS*Low
Positioning	Free AI notetaker for Zoom, Teams, and Google Meet	SMS-Magic is a messaging platform designed for businesses to engage customers through conversational texting.
Free tier	Yes	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market	SMB, Mid-market, Enterprise
Pricing plans	Team$15	FreeFree BasicCustom pricing Business$9 EnterpriseCustom pricing
Conversational messaging through multiple channels	—	YesDocumented in the sourced profile.
Native CRM messaging application	—	YesDocumented in the sourced profile.
Mobile app for instant support	—	YesDocumented in the sourced profile.
Industry-specific messaging solutions	—	YesDocumented in the sourced profile.
Global messaging and compliance	—	YesDocumented in the sourced profile.
Advanced message delivery analytics	—	YesDocumented in the sourced profile.
Contact Syncing & Crm Integration	—	YesDocumented in the sourced profile.
Whatsapp & Messenger Automation	—	YesDocumented in the sourced profile.
Integrations verified	—	9+
Aggregate rating	5.0 · 6.9k reviews	— · No reviews yet
Integrations	ZoomMicrosoft TeamsGoogle MeetSlack	SalesforceHubSpotZohoLinkedInFacebookTwitter+3 more
Security & compliance	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Conversational messaging through multiple channels Documented capability: Native CRM messaging application Profile names a concrete ICP: SMS-Magic is recommended for businesses that want to engage customers anytime, anywhere through conversational messaging using text, WhatsApp, Faceboo Public profile names Salesforce, HubSpot, Zoho as connected workflow surfaces
Cons	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visit Fathom ↗	Visit SMS-Magic ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

SMS-Magic

SMS-Magic is a messaging platform designed for businesses to engage customers through conversational texting. It fits in the category of CRM messaging tools, enabling text communication via SMS, WhatsApp, Facebook Messenger, and LINE. What sets SMS-Magic apart is its ease of use on mobile devices and strong focus on creating positive customer experiences. The tool shines in industries like financial services, healthcare, education, and staffing, where quick, direct communication is key. Results come fast, with teams able to start messaging immediately after setup, boosting customer support and sales outreach instantly. SMS-Magic integrates seamlessly with CRMs like Salesforce and Zoho, making it a core part of the go-to-market stack for messaging and customer engagement. It’s not designed for broadcast marketing or non-personalized bulk texting; it focuses on real-time, conversational messaging to improve customer relationships.

A particularly good fit for: recommended for businesses that want to engage customers anytime, anywhere through conversational messaging using text, WhatsApp, Facebook Messenger, and LINE. SMBs, Mid-market, Enterprise teams with a defined revenue workflow contact syncing & crm integration

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

SMS-Magic: Published starting price $50 per month

FreeFree
BasicCustom pricing
Business$9 per month
EnterpriseCustom pricing

Capabilities worth validating

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
SMS-Magic: Conversational messaging through multiple channels, Native CRM messaging application, Mobile app for instant support, Industry-specific messaging solutions, Global messaging and compliance Integrations include Salesforce, HubSpot, Zoho, LinkedIn.

Questions to answer before switching

Does Fathom's selected plan include the features and limits we need?
Does SMS-Magic's selected plan include the features and limits we need?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; SMS-Magic product site, ColdIQ profile, Vendor website