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Fathom vs. Smartlook

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Smartlook at $31.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Smartlookfrom $31 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetSmartlook is a user analytics tool designed to help businesses understand how people interact with their websites and mobile apps.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketMid-market
Pricing plans
  • Team$15
  • Free$31
  • Basic$12
  • StarterFree
  • Growth$49
Session recordings for user insights—YesDocumented in the sourced profile.
Event-based analytics and filters—YesDocumented in the sourced profile.
Funnels showing drop-off reasons—YesDocumented in the sourced profile.
Heatmaps of clicks and scrolls—YesDocumented in the sourced profile.
Visual behavior flow tracking—YesDocumented in the sourced profile.
Crash reports with session playback—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Customer journey mapping—YesDocumented in the sourced profile.
Deep Customer Analytics Software—YesDocumented in the sourced profile.
Integrations verified—5+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
LinkedInFacebookInstagramTwitterAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Session recordings for user insights
  • Documented capability: Event-based analytics and filters
  • Profile names a concrete ICP: Smartlook is ideal for growing teams who want easy-to-use product analytics and visual user insights without needing developers. It helps businesses l
  • Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Mid-market audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Smartlook ↗