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Fathom vs. Sensor Tower

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Sensor Tower at Custom pricing.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Sensor Towerfrom Custom pricing
Audyense Score76AS*Strong18AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetSensor Tower Sensor Tower is a digital market intelligence platform for mobile app publishers, marketers, and growth teams that tracks app performance, advertising trends, audience
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Enterprise
Pricing plans
  • Team$15
  • GrowthCustom pricing
  • BusinessCustom pricing
  • EnterpriseCustom pricing
  • ScaleCustom pricing
Mobile app download, revenue, and engagement analytics across global app stores—YesDocumented in the sourced profile.
Keyword rankings, app ratings, and search advertising performance tracking—YesDocumented in the sourced profile.
Digital advertising intelligence across TikTok, YouTube, Reddit, and OTT channels—YesDocumented in the sourced profile.
Share of voice analysis for advertisers, publishers, and mobile ad networks—YesDocumented in the sourced profile.
Audience overlap and app engagement insights from first-party consumer panel data—YesDocumented in the sourced profile.
Web traffic analytics across desktop and mobile digital properties—YesDocumented in the sourced profile.
GameIQ analytics for retention, monetization, and gaming subgenre benchmarking—YesDocumented in the sourced profile.
Retail media measurement for onsite and offsite advertising creative performance Sensor Tower—YesDocumented in the sourced profile.
Sales Cold email—YesDocumented in the sourced profile.
Analytics & Infra Tracking—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
MakeLinkedInInstagramAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Mobile app download, revenue, and engagement analytics across global app stores
  • Documented capability: Keyword rankings, app ratings, and search advertising performance tracking
  • Explicit audience guidance: Sensor Tower fits mobile growth teams, performance marketers, gaming studios, and strategy analysts at consumer apps, digital media companies, and ent
  • Names workflow connections including Make, LinkedIn, Instagram
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Enterprise audience
  • Named integrations should be checked against the exact plan
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Sensor Tower ↗