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Fathom vs. Positional

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Positional at $49.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Positionalfrom $49 per month
Audyense Score76AS*Strong27AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetPositional Positional is an SEO and content optimization platform for B2B marketing teams that combines keyword research clustering internal linking site audits and content analyti
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • BasicCustom pricing
  • GrowthCustom pricing
  • TeamCustom pricing
Content optimization with term frequency and readability recommendations—YesDocumented in the sourced profile.
Dynamic unanswered questions to deepen article topical coverage—YesDocumented in the sourced profile.
Keyword research for discovering search demand opportunities—YesDocumented in the sourced profile.
Keyword clustering for grouping related topics and content hubs—YesDocumented in the sourced profile.
Keyword rank tracking across target search terms—YesDocumented in the sourced profile.
Internal linking suggestions through Internals workflow—YesDocumented in the sourced profile.
Competitor research for comparing search visibility and topics—YesDocumented in the sourced profile.
Editorial calendar for planning team content workflows Positional—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Sales Cold email—YesDocumented in the sourced profile.
Integrations verified—2+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
MakeLinkedIn
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Content optimization with term frequency and readability recommendations
  • Documented capability: Dynamic unanswered questions to deepen article topical coverage
  • Explicit audience guidance: Positional fits SEO managers, content marketers, and founders at B2B SaaS startups, agencies, and Series A–C growth companies. It serves teams buildin
  • Names workflow connections including Make, LinkedIn
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Pricing and usage limits should be rechecked before purchase
  • Fit is strongest for the stated Startups, SMBs, Enterprise audience
  • The public profile names few integrations, so required connections need direct verification
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Positional ↗