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Fathom vs. Persana

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Persana at $85.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Persanafrom $85 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetPersana Persana AI is an autonomous sales platform built for GTM teams to automate outbound workflows at scale.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • Basic$85
  • Starter$85
  • Growth$189
AI-powered lead generation using 100+ data sources and web scraping—YesDocumented in the sourced profile.
Real-time data enrichment for people and company profiles at scale—YesDocumented in the sourced profile.
Autonomous AI agents for prospect research, messaging, and workflows—YesDocumented in the sourced profile.
Personalized outreach automation with AI-generated email sequences—YesDocumented in the sourced profile.
Signals and intent tracking including hiring, funding, and activity triggers—YesDocumented in the sourced profile.
CRM and tool integrations for seamless data sync and workflow execution—YesDocumented in the sourced profile.
Account-based marketing (ABM) with targeted segmentation and playbooks—YesDocumented in the sourced profile.
Built-in analytics and credit-based usage tracking for campaign performance Persana—YesDocumented in the sourced profile.
CRM integration—YesDocumented in the sourced profile.
Workflow automation—YesDocumented in the sourced profile.
Integrations verified—5+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
SlackMakeLinkedInAPICSV export
Security & compliance
SOC 2 Type IIGDPRHIPAA
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Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: AI-powered lead generation using 100+ data sources and web scraping
  • Documented capability: Real-time data enrichment for people and company profiles at scale
  • Explicit audience guidance: Persana’s ideal customer includes B2B GTM teams, sales operators, founders, and growth marketers at startups and agencies focused on outbound lead gen
  • Names workflow connections including Slack, Make, LinkedIn
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Pricing and usage limits should be rechecked before purchase
  • Fit is strongest for the stated Startups, SMBs, Enterprise audience
  • Named integrations should be checked against the exact plan
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Persana ↗