Side-by-side record

Fathom vs. OpenMart

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus OpenMart at $105.

Full comparison

	Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)	OpenMartfrom $105 per month
Audyense Score	76AS*Strong	33AS*Low
Positioning	Free AI notetaker for Zoom, Teams, and Google Meet	Openmart is a local business intelligence tool designed for sales and marketing teams to quickly find and qualify leads.
Free tier	Yes	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market	Startup, SMB, Mid-market, Enterprise
Pricing plans	Team$15	Free$105 BasicCustom pricing Starter$105 PremiumCustom pricing
Maps search engine for leads	—	YesDocumented in the sourced profile.
Connect with your CRM	—	YesDocumented in the sourced profile.
Custom lead enrichments available	—	YesDocumented in the sourced profile.
Export businesses with emails	—	YesDocumented in the sourced profile.
Real-time Slack support	—	YesDocumented in the sourced profile.
Advanced business discovery options	—	YesDocumented in the sourced profile.
Lead generation	—	YesDocumented in the sourced profile.
Data enrichment	—	YesDocumented in the sourced profile.
Email outreach	—	YesDocumented in the sourced profile.
Audience targeting	—	YesDocumented in the sourced profile.
Integrations verified	—	8+
Aggregate rating	5.0 · 6.9k reviews	— · No reviews yet
Integrations	ZoomMicrosoft TeamsGoogle MeetSlack	SalesforceHubSpotSlackMakeLinkedInSales Navigator+2 more
Security & compliance	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Maps search engine for leads Documented capability: Connect with your CRM Profile names a concrete ICP: Openmart is perfect for sales and marketing teams at SMB tech companies like Alibaba and Clipboard Health who want to find qualified local business le Public profile names Salesforce, HubSpot, Slack as connected workflow surfaces
Cons	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visit Fathom ↗	Visit OpenMart ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

OpenMart

Openmart is a local business intelligence tool designed for sales and marketing teams to quickly find and qualify leads. It specializes in data and lead generation by scraping local business info from Google Maps and enriching it with contact details and performance signals. Users save time by skipping manual research, with access to a database of over 20 million businesses. Openmart works best for teams targeting local SMBs, helping to find decision-makers and refine outreach efficiently. Results can be seen within minutes of upload, making prospecting fast and scalable. It suits both small teams and large enterprises needing detailed lead data. The tool integrates smoothly with CRMs like Salesforce and HubSpot for streamlined lead management and automated follow-ups. It’s not meant for broad market research or non-local lead generation. Openmart focuses on high-quality local business leads, not general consumer data.

A particularly good fit for: perfect for sales and marketing teams at SMB tech companies like Alibaba and Clipboard Health who want to find qualified local business leads fast and connect t Startups, SMBs, Mid-market, Enterprise teams with a defined revenue workflow ai data provider

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

OpenMart: Published starting price $105 per month

Free$105 per month
BasicCustom pricing
Starter$105 per month
PremiumCustom pricing

Capabilities worth validating

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
OpenMart: Maps search engine for leads, Connect with your CRM, Custom lead enrichments available, Export businesses with emails, Real-time Slack support Integrations include Salesforce, HubSpot, Slack, Make.

Questions to answer before switching

Does Fathom's selected plan include the features and limits we need?
Does OpenMart's selected plan include the features and limits we need?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-26. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; OpenMart product site, ColdIQ profile, Vendor website