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Fathom vs. Luru

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Luru at $500.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Lurufrom $500 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetLuru Core Capabilities Human-quality AI sales outreach Multi-channel personalized campaigns Automated outbound across email Show More Links Visit Website Pricing From $500.00/mo Bi
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB
Pricing plans
  • Team$15
  • FreeFree
  • Business$29
  • Standard$500
  • AdvancedCustom pricing
Human-quality AI sales outreach—YesDocumented in the sourced profile.
Multi-channel personalized campaigns—YesDocumented in the sourced profile.
Automated outbound across email—YesDocumented in the sourced profile.
phone—YesDocumented in the sourced profile.
LinkedIn—YesDocumented in the sourced profile.
Real-time objection handling—YesDocumented in the sourced profile.
CRM integration syncing—YesDocumented in the sourced profile.
Continuous learning and optimization—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
MakeLinkedInAirtableAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Human-quality AI sales outreach
  • Documented capability: Multi-channel personalized campaigns
  • Profile names a concrete ICP: (ICP), and Luru runs personalized, multi-channel campaigns that feel natural, avoiding robotic or generic messaging. The tool excels in outbound lead
  • Public profile names Make, LinkedIn, Airtable as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Luru ↗