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Fathom vs. Lunio

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Lunio at $500,000.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Luniofrom $500,000 per month
Audyense Score76AS*Strong34AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetLunio is a real-time invalid traffic detection tool designed for paid media marketers.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup
Pricing plans
  • Team$15
  • Free$0
  • Basic$12
  • StarterFree
  • Professional$12
Real-time invalid traffic detection—YesDocumented in the sourced profile.
Machine learning algorithm accuracy—YesDocumented in the sourced profile.
Multi-platform campaign protection—YesDocumented in the sourced profile.
Automatic IP blocking—YesDocumented in the sourced profile.
Granular campaign analytics—YesDocumented in the sourced profile.
GDPR and CCPA compliant—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Sales engagement—YesDocumented in the sourced profile.
Ai Advertising—YesDocumented in the sourced profile.
Programmatic Ad Automation—YesDocumented in the sourced profile.
Integrations verified—5+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
MakeLinkedInGoogle AdsFacebookAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
GDPR
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Real-time invalid traffic detection
  • Documented capability: Machine learning algorithm accuracy
  • Profile names a concrete ICP: Lunio is recommended for performance marketers and businesses using paid media who want to stop fake clicks and wasted ad spend. Leading brands like D
  • Public profile names Make, LinkedIn, Google Ads as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Lunio ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

Lunio

Lunio is a real-time invalid traffic detection tool designed for paid media marketers. It helps identify and block fake ad clicks that waste budget and skew data, improving campaign performance. Lunio stands out by using machine learning to catch invalid clicks without slowing down your site. It’s cookieless and fully compliant with GDPR and CCPA, ensuring privacy-friendly protection. The tool is best for advertisers running paid search, social, display, and Performance Max campaigns who need to reduce wasted spend and improve lead quality. Results show quickly, often in the first month, by exposing invalid clicks and saving significant ad spend. It provides detailed campaign analytics, helping marketers make smarter decisions. Lunio integrates smoothly with platforms like Google Ads, Meta, and Bing, fitting into your marketing tech stack to optimize ad traffic quality. It’s not built for general website analytics or security; instead, it focuses specifically on invalid traffic in paid media. If you want to stop fake clicks and boost real conversions fast, Lunio is a practical choice.

A particularly good fit for: recommended for performance marketers and businesses using paid media who want to stop fake clicks and wasted ad spend. Leading brands like DeVry University and Startups teams with a defined revenue workflow ai advertising

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

  • Team$15 per user/month

Lunio: Published starting price $500,000 per month

  • Free$0 per month
  • Basic$12 per month
  • StarterFree
  • Professional$12 per month

Capabilities worth validating

  • Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
  • Lunio: Real-time invalid traffic detection, Machine learning algorithm accuracy, Multi-platform campaign protection, Automatic IP blocking, Granular campaign analytics Integrations include Make, LinkedIn, Google Ads, Facebook.

Questions to answer before switching

  • Does Fathom's selected plan include the features and limits we need?
  • Does Lunio's selected plan include the features and limits we need?
  • Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; Lunio product site, ColdIQ profile, Vendor website