Side-by-side record

Fathom vs. Loisa

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Loisa at $99.

Full comparison

	Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)	Loisafrom $99 per month
Audyense Score	76AS*Strong	32AS*Low
Positioning	Free AI notetaker for Zoom, Teams, and Google Meet	Loisa is a lead qualification AI tool designed to help sales teams convert signups into customers faster.
Free tier	Yes	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market	Startup, SMB
Pricing plans	Team$15	Free$99 Basic$12 StarterFree GrowthCustom pricing
Lead Qualification Software	—	YesDocumented in the sourced profile.
AI-powered lead scoring	—	YesDocumented in the sourced profile.
Personalized outreach drafts	—	YesDocumented in the sourced profile.
Slack notifications for signups	—	YesDocumented in the sourced profile.
CRM integration and automation	—	YesDocumented in the sourced profile.
Continuous AI training and optimization	—	YesDocumented in the sourced profile.
Lead generation	—	YesDocumented in the sourced profile.
Email outreach	—	YesDocumented in the sourced profile.
Lead Generation Agents	—	YesDocumented in the sourced profile.
Customer Segmentation & Scoring	—	YesDocumented in the sourced profile.
Integrations verified	—	4+
Aggregate rating	5.0 · 6.9k reviews	— · No reviews yet
Integrations	ZoomMicrosoft TeamsGoogle MeetSlack	CloseSlackLinkedInAPI
Security & compliance	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Lead qualification software Documented capability: AI-powered lead scoring Profile names a concrete ICP: Loisa is recommended for founders and sales teams who want to turn signups into customers faster by automatically qualifying, scoring, and reaching ou Public profile names Close, Slack, LinkedIn as connected workflow surfaces
Cons	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated Startups, SMBs audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visit Fathom ↗	Visit Loisa ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

Loisa

Loisa is a lead qualification AI tool designed to help sales teams convert signups into customers faster. It enriches and scores leads automatically, giving you clear summaries and draft personalized outreach. People use it because it saves time by doing the research and scoring for you, letting you focus on real conversations. Loisa shines when you want to quickly understand and prioritize new signups. You get instant lead insights and Slack notifications with personalized follow-ups. Results are fast—no signup needed for preview, and it starts working right away after setup. It fits smoothly into your existing tech stack, working inside your Slack, email, and CRM systems without disrupting your workflow. Loisa is not meant to replace human sales reps or handle complex data analysis beyond lead qualification. It’s made to automate and simplify early sales steps, helping you close deals more efficiently. ▶ Video Review Coming Soon We're working on creating a detailed video review for Loisa .

A particularly good fit for: recommended for founders and sales teams who want to turn signups into customers faster by automatically qualifying, scoring, and reaching out to leads. It fits Startups, SMBs teams with a defined revenue workflow lead generation agents

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

Loisa: Published starting price $99 per month

Free$99 per month
Basic$12 per month
StarterFree
GrowthCustom pricing

Capabilities worth validating

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
Loisa: Lead Qualification Software, AI-powered lead scoring, Personalized outreach drafts, Slack notifications for signups, CRM integration and automation Integrations include Close, Slack, LinkedIn, API.

Questions to answer before switching

Does Fathom's selected plan include the features and limits we need?
Does Loisa's selected plan include the features and limits we need?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; Loisa product site, ColdIQ profile, Vendor website