Side-by-side record

Fathom vs. Listrak

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Listrak at $19.

Full comparison

	Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)	Listrakfrom $19 per month
Audyense Score	76AS*Strong	32AS*Low
Positioning	Free AI notetaker for Zoom, Teams, and Google Meet	Listrak is a marketing automation platform designed for retail and brand marketers.
Free tier	Yes	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market	SMB, Mid-market, Enterprise
Pricing plans	Team$15	FreeFree Basic$12 StarterFree GrowthCustom pricing
Person-first marketing automation	—	YesDocumented in the sourced profile.
Unified cross-channel marketing platform	—	YesDocumented in the sourced profile.
AI-powered insights and activation	—	YesDocumented in the sourced profile.
Lifecycle marketing and retention	—	YesDocumented in the sourced profile.
Streamlined execution efficiency	—	YesDocumented in the sourced profile.
Compliance-first regulatory guidance	—	YesDocumented in the sourced profile.
Data enrichment	—	YesDocumented in the sourced profile.
Workflow automation	—	YesDocumented in the sourced profile.
Marketing automation	—	YesDocumented in the sourced profile.
Integrations verified	—	5+
Aggregate rating	5.0 · 6.9k reviews	— · No reviews yet
Integrations	ZoomMicrosoft TeamsGoogle MeetSlack	LinkedInFacebookInstagramTwitterAPI
Security & compliance	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Person-first marketing automation Documented capability: Unified cross-channel marketing platform Profile names a concrete ICP: Listrak is recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
Cons	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visit Fathom ↗	Visit Listrak ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

Listrak

Listrak is a marketing automation platform designed for retail and brand marketers. It helps businesses unify data, identity, and marketing channels like email, SMS, push, and web. The tool focuses on boosting revenue with AI-driven personalization and lifecycle marketing, making hyper-personalized customer engagement easy. Listrak shines in customer retention, cross-channel campaigns, and real-time marketing. Brands typically see fast ROI, improving email revenue and ad spend returns within weeks. It’s ideal for businesses wanting to grow customer lifetime value while automating marketing workflows. Listrak integrates with CRM, email, and data enrichment tools to centralize marketing efforts. It excels at cross-channel orchestration and identity resolution. However, it’s not a standalone CRM or a full e-commerce platform but works best as part of a broader tech stack focused on marketing automation and customer engagement.

A particularly good fit for: recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal for companies like 7 SMBs, Mid-market, Enterprise teams with a defined revenue workflow workflow automation

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

Listrak: Published starting price $19 per month

FreeFree
Basic$12 per month
StarterFree
GrowthCustom pricing

Capabilities worth validating

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
Listrak: Person-first marketing automation, Unified cross-channel marketing platform, AI-powered insights and activation, Lifecycle marketing and retention, Streamlined execution efficiency Integrations include LinkedIn, Facebook, Instagram, Twitter.

Questions to answer before switching

Does Fathom's selected plan include the features and limits we need?
Does Listrak's selected plan include the features and limits we need?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; Listrak product site, ColdIQ profile, Vendor website