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Fathom vs. KeywordSearch

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus KeywordSearch at $97.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
KeywordSearchfrom $97 per month
Audyense Score76AS*Strong28AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetKeywordSearch KeywordSearch is an AI-powered ad audience and keyword research platform for marketers, agencies, and businesses running Google and YouTube campaigns.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market, Enterprise
Pricing plans
  • Team$15
  • Free$297
  • BasicCustom pricing
  • Starter$97
  • GrowthCustom pricing
AI audience builder for Google and YouTube campaigns—YesDocumented in the sourced profile.
One-click audience sync to Google Ads accounts—YesDocumented in the sourced profile.
Keyword topic auto expansion from seed terms—YesDocumented in the sourced profile.
YouTube ad spy library with targeting insights—YesDocumented in the sourced profile.
Competitor ad metadata and performance research—YesDocumented in the sourced profile.
AI recommendations for video titles and descriptions—YesDocumented in the sourced profile.
Keyword research for channel growth and ads—YesDocumented in the sourced profile.
Audience creation from business goals and ICP prompts KeywordSearch—YesDocumented in the sourced profile.
Campaign management—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
MakeLinkedInGoogle AdsAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: AI audience builder for Google and YouTube campaigns
  • Documented capability: One-click audience sync to Google Ads accounts
  • Explicit audience guidance: KeywordSearch fits demand generation marketers, media buyers, and agencies at ecommerce, info-product, and SMB to mid-market brands. It serves teams r
  • Names workflow connections including Make, LinkedIn, Google Ads
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience
  • Named integrations should be checked against the exact plan
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit KeywordSearch ↗