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Fathom vs. ItsBot

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus ItsBot at $24.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
ItsBotfrom $24 per month
Audyense Score76AS*Strong33AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetItsBot is an AI-powered platform designed for marketing, sales, and customer support automation.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market
Pricing plans
  • Team$15
  • Free$24
  • Basic$24
  • GrowthCustom pricing
  • Business$52
AI marketing automation tools—YesDocumented in the sourced profile.
24/7 lead tracking and follow-ups—YesDocumented in the sourced profile.
Unified CRM and Shopify integration—YesDocumented in the sourced profile.
Personalized resource centre creation—YesDocumented in the sourced profile.
Advanced real-time analytics dashboards—YesDocumented in the sourced profile.
No-code quick onboarding—YesDocumented in the sourced profile.
Workflow automation—YesDocumented in the sourced profile.
Marketing automation—YesDocumented in the sourced profile.
Conversational Ai Agents—YesDocumented in the sourced profile.
Integrations verified—7+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
SalesforceHubSpotMakeLinkedInFacebookIntercom+1 more
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: AI marketing automation tools
  • Documented capability: 24/7 lead tracking and follow-ups
  • Profile names a concrete ICP: ItsBot is recommended for modern businesses that want to sell faster, support better, and grow smarter with one easy AI platform. It’s perfect for com
  • Public profile names Salesforce, HubSpot, Make as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit ItsBot ↗