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Fathom vs. Invoca

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Invoca at $40.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Invocafrom $40 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetInvoca is a call tracking and revenue execution platform designed to help businesses maximize revenue from customer interactions.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketMid-market, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
AI-powered call tracking—YesDocumented in the sourced profile.
Real-time revenue execution—YesDocumented in the sourced profile.
Marketing attribution and optimization—YesDocumented in the sourced profile.
Contact center coaching tools—YesDocumented in the sourced profile.
Multi-location customer experience—YesDocumented in the sourced profile.
No-code integrations with platforms—YesDocumented in the sourced profile.
Attribution Modeling—YesDocumented in the sourced profile.
Call Tracking Software—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
SalesforceLinkedInAPIWebhooks
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: AI-powered call tracking
  • Documented capability: Real-time revenue execution
  • Profile names a concrete ICP: Invoca is recommended for enterprise businesses looking to boost revenue with AI-powered call tracking and marketing insights. It helps marketing team
  • Public profile names Salesforce, LinkedIn, API as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Invoca ↗