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Fathom vs. Improvado

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Improvado at $37.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Improvadofrom $37 per month
Audyense Score76AS*Strong37AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetImprovado is a marketing and sales intelligence platform designed to automate data integration, reporting, and insights.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketMid-market, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
Automate data integration—YesDocumented in the sourced profile.
Centralize marketing data sources—YesDocumented in the sourced profile.
Harmonize cross-channel data—YesDocumented in the sourced profile.
Track campaign compliance—YesDocumented in the sourced profile.
AI-powered insights generation—YesDocumented in the sourced profile.
Enterprise-grade security compliance—YesDocumented in the sourced profile.
Workflow automation—YesDocumented in the sourced profile.
Post & Engagement Analytics—YesDocumented in the sourced profile.
Ai Dashboards & Reporting—YesDocumented in the sourced profile.
Revenue Attribution Tools—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
LinkedInFacebookTwitterAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
SOC 2GDPR
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Automate data integration
  • Documented capability: Centralize marketing data sources
  • Profile names a concrete ICP: Improvado is recommended for marketing and analytics teams who want to unify all their marketing data, automate reporting, and get AI-powered insights
  • Public profile names LinkedIn, Facebook, Twitter as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Improvado ↗