Side-by-side record

Fathom vs. HubSpot CRM

A side-by-side view of the product records we have today. Use it to narrow the question, then confirm current pricing, limits, and security details with each vendor.

The short version

HubSpot CRM starts at Free per seat, versus Fathom at $15. Fathom carries the higher aggregate rating (5.0/5 vs 4.4/5).

Full comparison

	Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)	HubSpot CRMfrom Free
Audyense Score	76AS*Strong	87ASExcellent
Positioning	Free AI notetaker for Zoom, Teams, and Google Meet	Free core CRM with paid Sales, Marketing, and Service hubs bolted on.
Free tier	Yes	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market	Startup, SMB, Mid-market, Enterprise
Pricing plans	Team$15	FreeFree Starter$20 Professional$100 Enterprise$150
Custom objects	—	PartialEnterprise plan only
Workflow automation	—	Yes
AI features	—	YesBreeze AI
Native calling	—	Yes
Public API	—	Yes
Email & calendar sync	—	Yes
Reporting & dashboards	—	YesDozens of prebuilt reports and dashboards
Mobile app	—	PartialReports viewable but less polished than desktop
Lead scoring	—	YesIncluded from the Free tier up
Sales forecasting	—	YesDedicated forecast tool, weighted pipeline
Integrations verified	—	1,500+
Aggregate rating	5.0 · 6.9k reviews	4.4 · 4.1k reviews
Integrations	ZoomMicrosoft TeamsGoogle MeetSlack	GmailGoogle CalendarOutlookOutlook CalendarWordPressZapier+5 more
Security & compliance	SOC 2 Type IIGDPRHIPAA	SOC 2 Type IISOC 3ISO 27001GDPR
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Ease of use and fast onboarding, cited by the large majority of reviewers. Unified sales, marketing, and service platform in one system. Strong automation — sequences, templates, workflows — plus AI assist features. Scales well with clean pipeline and deal visibility.
Cons	Managing multiple notetaker bots in one meeting can be clunky per reviews	Pricing complaints are common — steep cost increases, features gated behind paywalls, confusing tiers. Some reviewers describe aggressive upselling once a team is on the platform. Mobile app is less polished than desktop. Advanced customization and reporting get hard to manage at scale.
	Visit Fathom ↗	Visit HubSpot CRM ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

HubSpot CRM

HubSpot CRM gives every team a free system of record, then layers paid Sales, Marketing, Service, and Content hubs on top. It is the default choice for teams that want one connected platform rather than stitching point tools together, at the cost of pricing that climbs fast once you add hubs and seats.

A particularly good fit for: Small-to-mid-sized businesses that want one unified sales, marketing, and service system. Teams that want fast onboarding with minimal technical setup. Companies that need built-in automation without heavy IT support.

May be a poor fit if: Very small teams with one simple pipeline, for whom the platform may be overkill. Enterprises with complex B2B account/relationship-mapping needs.

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

HubSpot CRM: Published starting price Free

FreeFree
Starter$20 per seat / month
Professional$100 per seat / month
Enterprise$150 per seat / month

Capabilities worth validating

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
HubSpot CRM: Custom objects, Workflow automation, AI features, Native calling, Public API Integrations include Gmail, Google Calendar, Outlook, Outlook Calendar.

Questions to answer before switching

Does Fathom's selected plan include the features and limits we need?
Does HubSpot CRM's selected plan include the features and limits we need?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-05. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; HubSpot CRM product site, G2