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Fathom vs. Groundswell

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Groundswell at $149.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Groundswellfrom $149 per month
Audyense Score76AS*Strong31AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetGroundswell is a sales automation tool focused on pipeline generation.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB
Pricing plans
  • Team$15
  • FreeFree
  • Basic$12
  • StarterFree
  • Professional$12
Get qualified meetings booked—YesDocumented in the sourced profile.
Combine proprietary tooling and AI—YesDocumented in the sourced profile.
Find potential customers easily—YesDocumented in the sourced profile.
Message customers within ICP—YesDocumented in the sourced profile.
Target customers highly likely to buy—YesDocumented in the sourced profile.
Book meetings directly on calendars—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Audience targeting—YesDocumented in the sourced profile.
Account research—YesDocumented in the sourced profile.
Integrations verified—2+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
LinkedInAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Get qualified meetings booked
  • Documented capability: Combine proprietary tooling and AI
  • Profile names a concrete ICP: s (ICPs). Users can see results fast, as it automates the time-consuming tasks like prospect research and initial messaging. This saves sales reps hou
  • Public profile names LinkedIn, API as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs audience rather than every team
  • The public profile names few integrations, so required connections need direct verification
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Groundswell ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

Groundswell

Groundswell is a sales automation tool focused on pipeline generation. It uses Generative AI to help sales teams find and message potential customers likely to buy. The tool books qualified meetings directly on sales reps’ calendars. It fits into sales and marketing workflows to boost lead generation efficiently. Groundswell shines when you need to quickly build a pipeline with targeted outreach to

A particularly good fit for: saves sales reps hours and speeds up deal flow. In the go-to-market stack, Groundswell works alongside CRMs and email platforms by sourcing leads and automating Startups, SMBs teams with a defined revenue workflow ai intent signals

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

  • Team$15 per user/month

Groundswell: Published starting price $149 per month

  • FreeFree
  • Basic$12 per month
  • StarterFree
  • Professional$12 per month

Capabilities worth validating

  • Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
  • Groundswell: Get qualified meetings booked, Combine proprietary tooling and AI, Find potential customers easily, Message customers within ICP, Target customers highly likely to buy Integrations include LinkedIn, API.

Questions to answer before switching

  • Does Fathom's selected plan include the features and limits we need?
  • Does Groundswell's selected plan include the features and limits we need?
  • Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-26. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; Groundswell product site, ColdIQ profile, Vendor website