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Fathom vs. Google Marketing Platform

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Google Marketing Platform starts at $9 per seat, versus Fathom at $15.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Google Marketing Platformfrom $9 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetGoogle Marketing Platform is an all-in-one advertising and analytics tool designed for smarter marketing.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketSMB, Mid-market, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
Unified advertising and analytics platform—YesDocumented in the sourced profile.
Easy tools for small businesses—YesDocumented in the sourced profile.
Advanced solutions for enterprises—YesDocumented in the sourced profile.
Manage all your tags—YesDocumented in the sourced profile.
Complete digital media campaign view—YesDocumented in the sourced profile.
Real-time search campaign insights—YesDocumented in the sourced profile.
Audience targeting—YesDocumented in the sourced profile.
Buyer engagement—YesDocumented in the sourced profile.
Audience Targeting & Segmentation—YesDocumented in the sourced profile.
Campaign Management Tools—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
SalesforceHubSpotLinkedInAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Unified advertising and analytics platform
  • Documented capability: Easy tools for small businesses
  • Profile names a concrete ICP: Google Marketing Platform is recommended for small businesses looking for free, easy-to-use marketing tools and for large enterprises wanting advanced
  • Public profile names Salesforce, HubSpot, LinkedIn as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Google Marketing Platform ↗