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Fathom vs. Freckle

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Freckle at $99.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Frecklefrom $99 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetFreckle is a CRM data enrichment tool designed to auto-update and clean your CRM records by gathering data from over 40 sources.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market
Pricing plans
  • Team$15
  • FreeFree
  • BasicCustom pricing
  • Premium$99
  • Pro$99
Auto-enrich every CRM record—YesDocumented in the sourced profile.
Ask for any data point—YesDocumented in the sourced profile.
Use incomplete data freely—YesDocumented in the sourced profile.
Sync enriched data automatically—YesDocumented in the sourced profile.
Work in spreadsheet interface—YesDocumented in the sourced profile.
AI scores custom leads—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Workflow automation—YesDocumented in the sourced profile.
Account research—YesDocumented in the sourced profile.
Integrations verified—5+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
HubSpotZapierLinkedInAPIWebhooks
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Auto-enrich every CRM record
  • Documented capability: Ask for any data point
  • Profile names a concrete ICP: Freckle is recommended for RevOps teams using HubSpot who need to automatically clean and enrich every CRM record with specific data from 40+ provider
  • Public profile names HubSpot, Zapier, LinkedIn as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Freckle ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

Freckle

Freckle is a CRM data enrichment tool designed to auto-update and clean your CRM records by gathering data from over 40 sources. It sits on top of your CRM, making it easy to enrich incomplete or messy data using natural language requests. Users rely on Freckle because it fills data gaps effectively, even when only limited information is available, without requiring a credit card to start. Freckle excels in automating account research, lead scoring, and data enrichment at scale. It provides ultra-specific information like job openings or LinkedIn URLs, saving time on manual research. After setup, you can see enriched data flowing into your CRM within minutes, helping sales and marketing teams act quickly on fresh insights. Freckle integrates seamlessly with HubSpot, webhooks, and other GTM tools to keep your CRM as the single source of truth. It offers spreadsheet-like data manipulation for easy cleaning and syncing. However, it’s not a full CRM or a campaign management platform, but a focused tool for enrichment and research. It’s perfect when you want smarter data, fast and simple.

A particularly good fit for: recommended for RevOps teams using HubSpot who need to automatically clean and enrich every CRM record with specific data from 40+ providers. It’s perfect if yo Startups, SMBs, Mid-market teams with a defined revenue workflow integrations & workflows

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

  • Team$15 per user/month

Freckle: Published starting price $99 per month

  • FreeFree
  • BasicCustom pricing
  • Premium$99 per user/month
  • Pro$99 per user/month

Capabilities worth validating

  • Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
  • Freckle: Auto-enrich every CRM record, Ask for any data point, Use incomplete data freely, Sync enriched data automatically, Work in spreadsheet interface Integrations include HubSpot, Zapier, LinkedIn, API.

Questions to answer before switching

  • Does Fathom's selected plan include the features and limits we need?
  • Does Freckle's selected plan include the features and limits we need?
  • Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; Freckle product site, ColdIQ profile, Vendor website