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Fathom vs. Firmograph

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Firmograph at $79.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Firmographfrom $79 per month
Audyense Score76AS*Strong32AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetFirmograph is an AI agent designed for RevOps teams.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketMid-market, Enterprise
Pricing plans
  • Team$15
  • FreeFree
  • BasicCustom pricing
  • Starter$79
  • GrowthCustom pricing
Forecast and risks analysis—YesDocumented in the sourced profile.
CRM and data hygiene—YesDocumented in the sourced profile.
Campaign and GTM operations—YesDocumented in the sourced profile.
Team insights and productivity—YesDocumented in the sourced profile.
Identify and flag risky deals—YesDocumented in the sourced profile.
Automated pipeline and segmentation management—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Workflow automation—YesDocumented in the sourced profile.
AI agents—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
SlackMakeLinkedInAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
—
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Forecast and risks analysis
  • Documented capability: CRM and data hygiene
  • Profile names a concrete ICP: Firmograph is recommended for GTM and RevOps teams who want to automate and improve tasks like forecasting, pipeline management, and deal risk analysi
  • Public profile names Slack, Make, LinkedIn as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Firmograph ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

Firmograph

Firmograph is an AI agent designed for RevOps teams. It helps automate and simplify complex revenue operations tasks. The tool focuses on improving forecasting, pipeline management, and deal risk analysis. Users appreciate it because it combines multiple data sources and provides clear insights without extra hassle. Firmograph shines in sales forecasting, identifying risky deals, and keeping data clean. You get valuable insights quickly, often saving hours by automating manual tracking and analysis. This makes your team more productive and accurate in daily RevOps workflows. It integrates smoothly with your CRM, email, and calendar systems, plus pulls in third-party data like intent signals. This unified approach makes managing large data sets easy. However, it’s not a general project management or marketing tool—it’s built specifically to boost revenue operations efficiency within your GTM stack. ▶ Video Review Coming Soon We're working on creating a detailed video review for Firmograph .

A particularly good fit for: recommended for GTM and RevOps teams who want to automate and improve tasks like forecasting, pipeline management, and deal risk analysis using their email, cal Mid-market, Enterprise teams with a defined revenue workflow ai agents

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

  • Team$15 per user/month

Firmograph: Published starting price $79 per month

  • FreeFree
  • BasicCustom pricing
  • Starter$79 per month
  • GrowthCustom pricing

Capabilities worth validating

  • Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
  • Firmograph: Forecast and risks analysis, CRM and data hygiene, Campaign and GTM operations, Team insights and productivity, Identify and flag risky deals Integrations include Slack, Make, LinkedIn, API.

Questions to answer before switching

  • Does Fathom's selected plan include the features and limits we need?
  • Does Firmograph's selected plan include the features and limits we need?
  • Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; Firmograph product site, ColdIQ profile, Vendor website