Side-by-side record

Creatio vs. Freshsales

A side-by-side view of the product records we have today. Use it to narrow the question, then confirm current pricing, limits, and security details with each vendor.

The short version

Freshsales starts at Free per seat, versus Creatio at $40. Creatio carries the higher aggregate rating (4.7/5 vs 4.4/5). Freshsales lists more integrations (100+ vs 15+).

Full comparison

	Creatiofrom $40 per user / month	Freshsalesfrom Free
Audyense Score	79ASStrong	81ASStrong
Positioning	A composable CRM and business-process-automation platform combining no-code workflow design with built-in AI agents.	Freshworks' mid-market CRM with built-in phone and AI lead scoring.
Free tier	No	Yes
Deployment	Cloud / SaaS, On-premise	Cloud / SaaS
Best fit	SMB, Mid-market, Enterprise	SMB, Mid-market
Pricing plans	Growth$40 Enterprise$75 UnlimitedCustom pricing	FreeFree Growth$9 Pro$39 Enterprise$59
AI features	YesPredictive AI, Generative AI, and Agentic AI embedded across all plans.	YesFreddy AI
Custom objects	YesCore no-code differentiator — users build custom data objects and mini-apps without developers.	PartialPro plan and above
Email & calendar sync	YesNative two-way sync with Microsoft 365/Outlook and Google Workspace/Gmail.	Yes
Lead scoring	YesAI lead-conversion agent scores leads and recommends next steps / routing.	YesFreddy AI contact/lead scoring, Pro tier+
Mobile app	YesMobile sales app supports offline work, sync, and route optimization for field reps.	YesFull-featured iOS/Android with offline mode
Native calling	PartialNo built-in dialer; calling requires a CTI connector or TAPI 2.0-compatible phone system.	Yes
Public API	YesREST/OData APIs documented for integration and custom development.	Yes
Reporting & dashboards	YesBuilt-in dashboards and analytics.	PartialBuilt-in dashboards, limited depth
Sales forecasting	YesPipeline and revenue-outlook forecasting included in Sales Creatio.	YesFreddy-powered forecast dashboard, Enterprise
Workflow automation	YesCore product strength inherited from its bpm’online (BPM) origins.	Yes
Integrations verified	15+	100+
Aggregate rating	4.7 · 311 reviews	4.4 · 1.1k reviews
Integrations	Microsoft 365 / OutlookGoogle Workspace / GmailMailchimpDocuSignPandaDocZoomInfo Sales+9 more	FreshdeskFreshchatMailchimpHubSpotQuickBooksXero+7 more
Security & compliance	SOC 1SOC 2 Type IIISO/IEC 27001:2013GDPR+2 more	SOC 2 Type IIISO 27001PCI DSSGDPR+1 more
Pros	No-code process/workflow designer lets non-developers build multi-step approval flows, custom objects, and mini-applications AI (predictive, generative, and agentic) is embedded across plans rather than reserved for a top tier Strong customization and flexibility scores relative to competitors like Salesforce Sales Cloud High-rated support quality	Fast setup — reviewers describe going from signup to a working pipeline in under an hour. Responsive customer support and onboarding. Feature-rich for the price, especially the built-in phone/dialer. AI-driven lead scoring and deal insights help prioritize leads.
Cons	Steep learning curve — cited as the most common complaint across G2 review-theme summaries Implementation is complex and often requires a partner/integrator, with documentation gaps reported UI can feel outdated/clunky in places Pricing is layered: base platform fee + per-product add-ons + a $10,000/year minimum commitment	Reporting and analytics are considered basic, lacking customization. Limited customization on lower-priced plans. Occasional integration/technical glitches (email, web forms, telephony). Onboarding and documentation can feel dated for some users.
	Visit Creatio ↗	Visit Freshsales ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Creatio

Creatio is a no-code platform for CRM and business process management, letting non-developers build workflows, custom objects, and full mini-applications on top of pre-built Sales, Marketing, and Service CRM products. It differentiates on its BPM/workflow engine and on embedding Predictive AI, Generative AI, and Agentic AI across its core plans rather than gating AI behind a top tier. It supports both cloud and on-premise deployment, targeting mid-market to enterprise organizations that want deep customization without custom code.

A particularly good fit for: Mid-market and enterprise teams that want to build custom, multi-step business processes without hiring developers Organizations that need both CRM and broader BPM/workflow automation in one platform rather than separate tools Companies wanting cloud or on-premise deployment flexibility

May be a poor fit if: Very small teams (under ~10-15 users) — the $10,000/year minimum and per-product add-on pricing make it disproportionately expensive at small scale Buyers wanting a simple, fast-to-deploy CRM with minimal configuration

Freshsales

Freshsales is Freshworks' entry in the CRM category — built-in phone, email, and Freddy AI-driven lead scoring at a price point below Salesforce. It fits mid-market teams already using other Freshworks products, or anyone wanting a bundled phone system without a separate telephony vendor.

A particularly good fit for: Small-to-mid-size sales teams wanting quick CRM setup without heavy IT lift. Teams wanting built-in phone/telephony bundled instead of a separate dialer tool. Businesses already using other Freshworks products (Freshdesk, Freshchat).

May be a poor fit if: Enterprises needing deep, highly customizable reporting or BI out of the box. Teams requiring extensive native third-party integrations beyond Freshworks' core marketplace.

Pricing and plan structure

Creatio: Published starting price $40 per user / month

Growth$40 per user / month
Enterprise$75 per user / month
UnlimitedCustom pricing

Freshsales: Published starting price Free

FreeFree
Growth$9 per user / month
Pro$39 per user / month
Enterprise$59 per user / month

Capabilities worth validating

Creatio: AI features, Custom objects, Email & calendar sync, Lead scoring, Mobile app Integrations include Microsoft 365 / Outlook, Google Workspace / Gmail, Mailchimp, DocuSign.
Freshsales: Custom objects, Workflow automation, AI features, Native calling, Public API Integrations include Freshdesk, Freshchat, Mailchimp, HubSpot.

Questions to answer before switching

Does Creatio's selected plan include the features and limits we need?
Does Freshsales's selected plan include the features and limits we need?
Does the exact integration path for Microsoft 365 / Outlook, Google Workspace / Gmail, Mailchimp support the sync direction, permissions, and volume we need?
Will the deployment and data-residency model meet our security and procurement requirements?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
Test the complete path through Microsoft 365 / Outlook, Google Workspace / Gmail, Mailchimp: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Structured signals help narrow the shortlist, but a trial with a real workflow is still the best way to validate the decision.

Research basis

Last checked: 2026-07-31. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Creatio product site, G2, Capterra; Freshsales product site, G2