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Side-by-side record

Craft.io vs. Figma

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Figma starts at Free per seat, versus Craft.io at $19. Figma carries the higher aggregate rating (4.7/5 vs 4.5/5). Craft.io lists more integrations (18+ vs 15+).

Full comparison

Craft.iofrom $19 per editor / month billed annually
Figmafrom Free
Audyense Score55AS*Fair84ASStrong
PositioningEnd-to-end product management with roadmaps, prioritization, feedback, and capacity planning.Browser-based interface design, prototyping, and developer handoff for product teams
Free tierNoYes
DeploymentCloud / SaaS, HybridCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market, Enterprise
Pricing plans
  • Starter$19
  • Pro$79
  • EnterpriseCustom pricing
  • StarterFree
  • Professional$16
  • Organization$55
  • Enterprise$90
SSOYesEnterprise feature.—
Backlog managementYes—
Prioritization frameworksYesIncludes RICE, MoSCoW, WSJF, and others.—
Capacity planningYesAvailable on Pro and above.—
Product roadmapsYes—
Feedback portalYesAvailable on Pro and above.—
Two-way development syncYes—
Product portfolio managementYesEnterprise feature.—
AI features—YesAI credits meter image editing, layer renaming, visual search, Figma Make and MCP server
Public API—YesREST APIs plus Variables, Library Analytics, AI Usage and Activity Logs APIs; plugin API
Whiteboarding & diagramming—YesFigJam boards with diagramming tools, tables, code blocks, stickers and timer
Product roadmapping—PartialNo roadmap product; teams build roadmaps on FigJam boards and Community templates
Prototyping—YesInteractive prototypes with overlays, smart animate, conditional logic and expressions
Design systems / component libraries—YesComponents, styles, variables, variable modes and published team libraries
Real-time collaboration—YesMultiplayer editing with cursor chat, comments and in-file audio conversations
Templates library—YesBuilt-in UI kits plus hundreds of Community templates; custom templates on paid plans
Version history—YesAuto-saved versions every 30 min, nameable; Starter plan capped at 30 days
Integrations verified18+15+
Aggregate rating4.5 · 79 reviews4.7 · 870 reviews
Integrations
JiraAzure DevOpsGitHubGitLabPivotalFigma+9 more
SlackJiraConfluenceAsanaLinearNotion+9 more
Security & compliance—
SOC 2 Type 2SOC 3ISO 27001:2022ISO 27017+8 more
Pros
  • Roadmaps, backlogs, strategy, feedback, and delivery links in one product workspace.
  • Two-way sync with major development tools and integrations with design tools.
  • Unlimited contributors make stakeholder participation easier to budget.
  • Built-in prioritization frameworks and capacity planning reduce spreadsheet work.
  • Real-time multiplayer editing and commenting is the most consistently praised strength across Capterra and TrustRadius
  • Components, team libraries and auto layout let teams reuse assets and keep design systems consistent at scale
  • Large plugin and widget ecosystem plus REST APIs let teams extend and automate their own workflows
  • Runs in the browser across platforms, so reviewers report no file-syncing or version-mismatch headaches
Cons
  • The per-editor pricing model can become expensive for larger product organizations.
  • Advanced portfolio management and on-premises integrations are enterprise-only.
  • Reviewers report integration friction and a learning curve for deeper configuration.
  • The product can overlap with existing roadmapping, feedback, and project tools.
  • Performance degrades on large, multi-page or high-resolution files — the single most cited complaint on Capterra, TrustRadius and Figma's own forum
  • Heavy internet dependency with limited offline capability
  • The March 2025 seat restructure and price rise (Professional Full seat to $16/mo annual, $20/mo monthly) drew widespread user complaints, especially from small teams
  • Advanced features, file browsing and search have a learning curve that reviewers describe as less intuitive than the basics
Visit Craft.io ↗Visit Figma ↗