Audyense·
Side-by-side record

CPV Lab Pro vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus CPV Lab Pro at $48.

Full comparison

CPV Lab Profrom $48 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score32AS*Low76AS*Strong
PositioningCPV Lab Pro is a self-hosted ad tracking and attribution tool designed for affiliate marketers, media buyers, and agencies.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitSMBStartup, SMB, Mid-market
Pricing plans
  • Free$81
  • BasicCustom pricing
  • Starter$81
  • ProCustom pricing
  • Team$15
Track campaigns across all channelsYesDocumented in the sourced profile.
Split test landing pages easilyYesDocumented in the sourced profile.
Filter bot traffic effectivelyYesDocumented in the sourced profile.
API integrations for conversionsYesDocumented in the sourced profile.
Detailed stats and reportsYesDocumented in the sourced profile.
Unlimited campaigns and offersYesDocumented in the sourced profile.
Data enrichmentYesDocumented in the sourced profile.
Workflow automationYesDocumented in the sourced profile.
Sales ReportingYesDocumented in the sourced profile.
Integrations verified5+
Aggregate rating · No reviews yet5.0 · 6.9k reviews
Integrations
LinkedInGoogle AdsFacebookInstagramAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Track campaigns across all channels
  • Documented capability: Split test landing pages easily
  • Profile names a concrete ICP: CPV Lab is recommended for affiliate marketers, media buyers, agencies, and entrepreneurs who want to track all their marketing campaigns in one place
  • Public profile names LinkedIn, Google Ads, Facebook as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit CPV Lab Pro ↗Visit Fathom ↗