Audyense·
Add your product
Side-by-side record

ContactLevel vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus ContactLevel at $1,000.

Full comparison

ContactLevelfrom $1,000 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score33AS*Low76AS*Strong
PositioningContactLevel is a contact-level advertising platform designed for targeted B2B marketing and account based marketing (ABM).Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitMid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • Free$1,000
  • EnterpriseCustom pricing
  • Team$2,500
  • Advanced$1,000
  • Team$15
Contact level marketingYesDocumented in the sourced profile.—
Account-based marketingYesDocumented in the sourced profile.—
Targeted advertisingYesDocumented in the sourced profile.—
Pipeline generationYesDocumented in the sourced profile.—
CRM integrationYesDocumented in the sourced profile.—
Real-time engagement trackingYesDocumented in the sourced profile.—
Lead generationYesDocumented in the sourced profile.—
Campaign automationYesDocumented in the sourced profile.—
Workflow automationYesDocumented in the sourced profile.—
Audience targetingYesDocumented in the sourced profile.—
Integrations verified8+—
Aggregate rating— · No reviews yet5.0 · 6.9k reviews
Integrations
SalesforceHubSpotSlackMakeLinkedInTwitter+2 more
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance—
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Contact level marketing
  • Documented capability: Account based marketing
  • Profile names a concrete ICP: ContactLevel is recommended for GTM teams and B2B marketers who want to target specific people within key accounts on LinkedIn, Meta, Google, and Redd
  • Public profile names Salesforce, HubSpot, Slack as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit ContactLevel ↗Visit Fathom ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

ContactLevel

ContactLevel is a contact-level advertising platform designed for targeted B2B marketing and account based marketing (ABM). It helps companies target specific decision-makers on LinkedIn, Meta, Google, and Reddit with a 90%+ match rate, improving pipeline generation and sales alignment. The platform beats native ad tools by reaching more precise contacts, reducing wasted ad spend, and boosting engagement. It shines in warming prospects before outreach, running ABM campaigns, and tracking individual-level engagement across multiple platforms simultaneously. Users typically see faster deal cycles, up to 4x higher email reply rates, and more booked meetings shortly after adoption. ContactLevel integrates smoothly with CRMs like Salesforce and HubSpot for real-time contact syncing and campaign automation. It’s not a general advertising tool or a mass email sender but a precision platform focused on personalized B2B demand generation through contact-level data. ▶ Video Review Coming Soon We're working on creating a detailed video review for ContactLevel .

A particularly good fit for: recommended for GTM teams and B2B marketers who want to target specific people within key accounts on LinkedIn, Meta, Google, and Reddit to speed up pipeline ge Mid-market, Enterprise teams with a defined revenue workflow visitor identification

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

Pricing and plan structure

ContactLevel: Published starting price $1,000 per month

  • Free$1,000 per month
  • EnterpriseCustom pricing
  • Team$2,500 per month
  • Advanced$1,000 per month

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

  • Team$15 per user/month

Capabilities worth validating

  • ContactLevel: Contact level marketing, Account-based marketing, Targeted advertising, Pipeline generation, CRM integration Integrations include Salesforce, HubSpot, Slack, Make.
  • Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.

Questions to answer before switching

  • Does ContactLevel's selected plan include the features and limits we need?
  • Does Fathom's selected plan include the features and limits we need?
  • Does the exact integration path for Salesforce, HubSpot, Slack support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Salesforce, HubSpot, Slack: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: ContactLevel product site, ColdIQ profile, Vendor website; Fathom product site, G2, Capterra