Audyense·
Side-by-side record

CallTrackingMetrics vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus CallTrackingMetrics at $65.

Full comparison

CallTrackingMetricsfrom $65 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score34AS*Low76AS*Strong
PositioningCallTrackingMetrics is a call tracking and conversation intelligence tool designed to help marketers and sales teams measure which ads and campaigns drive leads.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • Free$65
  • Basic$274
  • ProfessionalFree
  • PremiumFree
  • Team$15
Track calls and automate pipelineYesDocumented in the sourced profile.
Analyze call recordings and conversationsYesDocumented in the sourced profile.
Connect calls to specific adsYesDocumented in the sourced profile.
Smart lead and call routingYesDocumented in the sourced profile.
Sync with Google Ads and AnalyticsYesDocumented in the sourced profile.
Real-time coaching and call scoringYesDocumented in the sourced profile.
Workflow automationYesDocumented in the sourced profile.
Conversation intelligenceYesDocumented in the sourced profile.
Account researchYesDocumented in the sourced profile.
Sales ReportingYesDocumented in the sourced profile.
Integrations verified10+
Aggregate rating · No reviews yet5.0 · 6.9k reviews
Integrations
SalesforceHubSpotCloseMakeLinkedInGoogle Ads+4 more
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Track calls and automate pipeline
  • Documented capability: Analyze call recordings and conversations
  • Profile names a concrete ICP: CallTrackingMetrics is recommended for marketers and sales teams who want to track calls, see which ads generate leads, and use AI to close deals fast
  • Public profile names Salesforce, HubSpot, Close as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit CallTrackingMetrics ↗Visit Fathom ↗