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Side-by-side record

C3 Metrics vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus C3 Metrics at $19.

Full comparison

C3 Metricsfrom $19 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score32AS*Low76AS*Strong
PositioningC3 Metrics is a marketing measurement and analytics tool designed for large advertisers spending $10M+ annually.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitMid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • Free$10
  • Basic$12
  • StarterFree
  • Professional$12
  • Team$15
Full-funnel marketing measurement and analyticsYesDocumented in the sourced profile.
AI-powered real-time insightsYesDocumented in the sourced profile.
Privacy-centric cookie-less trackingYesDocumented in the sourced profile.
Multi-touch attribution by channelYesDocumented in the sourced profile.
Proprietary data ingest and QAYesDocumented in the sourced profile.
Detailed reporting for decisionsYesDocumented in the sourced profile.
Workflow automationYesDocumented in the sourced profile.
Account researchYesDocumented in the sourced profile.
Data AttributionYesDocumented in the sourced profile.
Ai Data InsightsYesDocumented in the sourced profile.
Integrations verified5+
Aggregate rating · No reviews yet5.0 · 6.9k reviews
Integrations
SalesforceHubSpotLinkedInFacebookAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Full-funnel marketing measurement and analytics
  • Documented capability: AI-powered real-time insights
  • Profile names a concrete ICP: C3 Metrics is recommended for large advertisers spending $10+ million yearly across 6 or more channels. It’s ideal for teams wanting detailed, cookie-
  • Public profile names Salesforce, HubSpot, LinkedIn as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit C3 Metrics ↗Visit Fathom ↗