AudyenseSide-by-side record
Brandwatch vs. Fathom
Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.
The short version
Fathom starts at $15 per seat, versus Brandwatch at $89.
Full comparison
Brandwatchfrom $89 per month | Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users) | |
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| Audyense Score | 32AS*Low | 76AS*Strong |
| Positioning | Brandwatch is a social media and consumer intelligence platform designed to help businesses understand customers and markets. | Free AI notetaker for Zoom, Teams, and Google Meet |
| Free tier | Yes | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best fit | Mid-market, Enterprise | Startup, SMB, Mid-market |
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| Cutting-edge AI for insights | YesDocumented in the sourced profile. | — |
| Deep consumer and brand understanding | YesDocumented in the sourced profile. | — |
| Manage social media engagement | YesDocumented in the sourced profile. | — |
| Discover influencers and campaigns | YesDocumented in the sourced profile. | — |
| Real-time threat monitoring | YesDocumented in the sourced profile. | — |
| Collaborative content management tools | YesDocumented in the sourced profile. | — |
| Data enrichment | YesDocumented in the sourced profile. | — |
| Audience targeting | YesDocumented in the sourced profile. | — |
| Social Listening | YesDocumented in the sourced profile. | — |
| Instagram Marketing & Commerce | YesDocumented in the sourced profile. | — |
| Integrations verified | 5+ | — |
| Aggregate rating | — · No reviews yet | 5.0 · 6.9k reviews |
| Integrations | MakeLinkedInFacebookInstagramAPI | ZoomMicrosoft TeamsGoogle MeetSlack |
| Security & compliance | — | SOC 2 Type IIGDPRHIPAA |
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| Visit Brandwatch ↗ | Visit Fathom ↗ |