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Side-by-side record

Brand24 vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Brand24 at $149.

Full comparison

Brand24from $149 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score32AS*Low76AS*Strong
PositioningBrand24 is an AI-powered social listening tool designed to track online mentions across social media, news, blogs, videos, forums, podcasts, and reviews.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • Free$149
  • BasicCustom pricing
  • Growth$130
  • Business$499
  • Team$15
AI-powered social media mentionsYesDocumented in the sourced profile.
Analyze sentiment and segmentsYesDocumented in the sourced profile.
Measure brand awareness reachYesDocumented in the sourced profile.
Track hashtag engagement metricsYesDocumented in the sourced profile.
Gather real-time online insightsYesDocumented in the sourced profile.
Automate reporting and sharingYesDocumented in the sourced profile.
Data enrichmentYesDocumented in the sourced profile.
Social ListeningYesDocumented in the sourced profile.
Apis Social Media AnalyticsYesDocumented in the sourced profile.
Social Media Monitoring ApisYesDocumented in the sourced profile.
Integrations verified4+
Aggregate rating · No reviews yet5.0 · 6.9k reviews
Integrations
MakeLinkedInTwitterAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: AI-powered social media mentions
  • Documented capability: Analyze sentiment and segments
  • Profile names a concrete ICP: Brand24 is recommended for businesses and marketers who want to protect brand reputation, measure brand awareness, and analyze competitors using AI-po
  • Public profile names Make, LinkedIn, Twitter as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit Brand24 ↗Visit Fathom ↗