Audyense·
Side-by-side record

B2Metric vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus B2Metric at $49.

Full comparison

B2Metricfrom $49 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score32AS*Low76AS*Strong
PositioningB2Metric is a customer intelligence tool designed for smart analytics in customer data platforms.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • FreeFree
  • Basic$12
  • StarterFree
  • Growth$49
  • Team$15
Real-time insights and predictionsYesDocumented in the sourced profile.
AI-driven customer journey analyticsYesDocumented in the sourced profile.
Unified customer data platformYesDocumented in the sourced profile.
Automated campaign managementYesDocumented in the sourced profile.
User behavior segmentationYesDocumented in the sourced profile.
Scalable and secure enterprise solutionYesDocumented in the sourced profile.
Data enrichmentYesDocumented in the sourced profile.
Campaign automationYesDocumented in the sourced profile.
Workflow automationYesDocumented in the sourced profile.
Audience targetingYesDocumented in the sourced profile.
Integrations verified5+
Aggregate rating · No reviews yet5.0 · 6.9k reviews
Integrations
HubSpotMakeLinkedInBigQueryAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Real-time insights and predictions
  • Documented capability: AI-driven customer journey analytics
  • Profile names a concrete ICP: B2Metric is recommended for businesses that want to understand their customers better and improve marketing with smart analytics and AI. Companies lik
  • Public profile names HubSpot, Make, LinkedIn as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit B2Metric ↗Visit Fathom ↗