Audyense·
Side-by-side record

Attribution vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Attribution at $19.

Full comparison

Attributionfrom $19 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score29AS*Low76AS*Strong
PositioningAttribution is a marketing analytics tool designed for B2B, SaaS, and e-commerce companies.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierNoYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • BasicCustom pricing
  • StarterCustom pricing
  • GrowthCustom pricing
  • Enterprise$2,500
  • Team$15
Track real-time CAC metricsYesDocumented in the sourced profile.
Connect marketing to CAC paybackYesDocumented in the sourced profile.
Pinpoint CAC by channelYesDocumented in the sourced profile.
Audit customer funnels fullyYesDocumented in the sourced profile.
Measure affiliate-driven LTVYesDocumented in the sourced profile.
Integrate with advertising platformsYesDocumented in the sourced profile.
Workflow automationYesDocumented in the sourced profile.
Account researchYesDocumented in the sourced profile.
Data AttributionYesDocumented in the sourced profile.
Sales FunnelYesDocumented in the sourced profile.
Integrations verified6+
Aggregate rating · No reviews yet5.0 · 6.9k reviews
Integrations
SalesforceHubSpotMakeLinkedInFacebookAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Track real-time CAC metrics
  • Documented capability: Connect marketing to CAC payback
  • Profile names a concrete ICP: Attribution is recommended for high-growth B2B, SaaS, and E-Commerce teams who want to track real-time CAC, CAC Payback, and LTV:CAC metrics to optimi
  • Public profile names Salesforce, HubSpot, Make as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit Attribution ↗Visit Fathom ↗