Side-by-side record
Attribution vs. Fathom
Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.
The short version
Fathom starts at $15 per seat, versus Attribution at $19.
Full comparison
Attributionfrom $19 per month | Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users) | |
|---|---|---|
| Audyense Score | 29AS*Low | 76AS*Strong |
| Positioning | Attribution is a marketing analytics tool designed for B2B, SaaS, and e-commerce companies. | Free AI notetaker for Zoom, Teams, and Google Meet |
| Free tier | No | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best fit | Startup, SMB, Enterprise | Startup, SMB, Mid-market |
| Pricing plans |
|
|
| Track real-time CAC metrics | YesDocumented in the sourced profile. | — |
| Connect marketing to CAC payback | YesDocumented in the sourced profile. | — |
| Pinpoint CAC by channel | YesDocumented in the sourced profile. | — |
| Audit customer funnels fully | YesDocumented in the sourced profile. | — |
| Measure affiliate-driven LTV | YesDocumented in the sourced profile. | — |
| Integrate with advertising platforms | YesDocumented in the sourced profile. | — |
| Workflow automation | YesDocumented in the sourced profile. | — |
| Account research | YesDocumented in the sourced profile. | — |
| Data Attribution | YesDocumented in the sourced profile. | — |
| Sales Funnel | YesDocumented in the sourced profile. | — |
| Integrations verified | 6+ | — |
| Aggregate rating | — · No reviews yet | 5.0 · 6.9k reviews |
| Integrations | SalesforceHubSpotMakeLinkedInFacebookAPI | ZoomMicrosoft TeamsGoogle MeetSlack |
| Security & compliance | — | SOC 2 Type IIGDPRHIPAA |
| Pros |
|
|
| Cons |
|
|
| Visit Attribution ↗ | Visit Fathom ↗ |