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Side-by-side record

Attio vs. Close

A side-by-side view of the product records we have today. Use it to narrow the question, then confirm current pricing, limits, and security details with each vendor.

The short version

Attio starts at Free per seat, versus Close at $9. Close carries the higher aggregate rating (4.7/5 vs 4.6/5). Close lists more integrations (80+ vs 45+).

Full comparison

Attiofrom Free
Closefrom $9 per user / month
Audyense Score78ASStrong79ASStrong
PositioningAI-native CRM built on a live, fully customizable data model.Built-in calling and email sequencing for inside-sales teams.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB
Pricing plans
  • FreeFree
  • Plus$29
  • Pro$69
  • EnterpriseCustom pricing
  • Solo$9
  • Essentials$35
  • Growth$99
  • Scale$139
Custom objectsYesNo
Workflow automationYesYes
AI featuresYesResearch agentPartialAI-assisted email drafts
Native callingNoYesBuilt-in dialer
Public APIYesYes
Email & calendar syncYesYes
Reporting & dashboardsPartialCustom charts exist; native reporting is thinPartialPipeline analytics exist, BI is limited
Mobile appYesiOS/Android for notes, pipeline, tasksYesIncluded on all pricing tiers
Lead scoringPartialCustom scores only, no predictive enginePartialVia custom fields/Smart Views/Zapier
Sales forecastingPartialDeals object supports it, no AI dashboardsYesExpected Revenue Views
Integrations verified45+80+
Aggregate rating4.6 · 340 reviews4.7 · 620 reviews
Integrations
ZapierSlackStripeGmailOutlookGoogle Meet+11 more
ZapierHubSpotZoomGmailGoogle CalendarMicrosoft 365+6 more
Security & compliance
ISO 27001GDPRCCPA
SOC 2 Type IIGDPRCCPA
Pros
  • Highly flexible, no-code custom objects, fields, and workflows that mirror real business processes.
  • Clean, fast, Notion-style UI that teams adopt quickly.
  • Strong automatic data enrichment for contacts and companies.
  • Useful AI features, including call summaries and AI-assisted search.
  • Ease of use and a clean UI, one of the most cited strengths in reviews.
  • Built-in calling and email in one tool — no extra VoIP integration needed.
  • All-in-one workflow (calls, email, SMS, pipeline) reduces tool-switching.
  • Responsive, helpful customer support.
Cons
  • Integration gaps versus mature CRMs — some connections need manual setup.
  • Drilling into full contact/company context takes more navigation than expected.
  • Missing some native features other CRMs have out of the box: unified inbox, forms, duplicate detection.
  • Credit-based AI/enrichment pricing can cause unexpected cost increases.
  • Reporting and analytics feel limited for deeper customization versus enterprise CRMs.
  • Learning curve for teams new to sales-engagement tools.
  • Pricier than competitors once dialer/call-minute add-ons are factored in.
  • Linking emails to specific deals and file uploads is limited.
Visit Attio ↗Visit Close ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Attio

Attio rebuilt the CRM around a live, fully customizable data model instead of fixed contact/deal/company objects — records, relationships, and views can be reshaped without engineering help. It is positioned at fast-moving startups that have outgrown a spreadsheet but find Salesforce-style configuration overhead disproportionate to their team size.

A particularly good fit for: Startups and fast-growing GTM teams that want a highly customizable, modern CRM. Teams migrating off a rigid legacy CRM who want a flexible, no-code data model. Teams that value fast setup and automatic data enrichment over deep out-of-the-box integrations.

May be a poor fit if: Organizations that need deep, extensive native integrations or a unified inbox out of the box. Teams that want enterprise-grade predictive forecasting or lead scoring on day one.

Close

Close bundles a dialer, SMS, and email sequencing directly into the CRM so an inside-sales rep can start calling on day one without wiring up separate tools. The tradeoff is fewer administrative and reporting features than platform-scale CRMs.

A particularly good fit for: Small-to-mid-size, high-velocity outbound and inside sales teams (calling and email heavy). Solo founders or small teams wanting an all-in-one, easy-to-adopt sales CRM. Teams that want native calling and SMS without stitching together separate VoIP tools.

May be a poor fit if: Enterprises needing deep custom reporting/BI or complex multi-department CRM workflows. Teams needing heavy multi-channel orchestration beyond call, email, and SMS.

Pricing and plan structure

Attio: Published starting price Free

  • FreeFree
  • Plus$29 per user / month
  • Pro$69 per user / month
  • EnterpriseCustom pricing

Close: Published starting price $9 per user / month

  • Solo$9 per user / month
  • Essentials$35 per user / month
  • Growth$99 per user / month
  • Scale$139 per user / month

Capabilities worth validating

  • Attio: Custom objects, Workflow automation, AI features, Public API, Email & calendar sync Integrations include Zapier, Slack, Stripe, Gmail.
  • Close: Workflow automation, AI features, Native calling, Public API, Email & calendar sync Integrations include Zapier, HubSpot, Zoom, Gmail.

Questions to answer before switching

  • Does Attio's selected plan include the features and limits we need?
  • Does Close's selected plan include the features and limits we need?
  • Does the exact integration path for Zapier, Slack, Stripe support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Zapier, Slack, Stripe: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Structured signals help narrow the shortlist, but a trial with a real workflow is still the best way to validate the decision.

Research basis

Last checked: 2026-07-19. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Attio product site, G2; Close product site, G2