Side-by-side record

Attentive vs. Scratchpad

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Scratchpad starts at $1 per seat, versus Attentive at Custom pricing. Attentive carries the higher aggregate rating (4.8/5 vs 4.8/5). Attentive lists more integrations (100+ vs 8+).

Full comparison

	Attentivefrom Custom pricing	Scratchpadfrom $1 per month
Audyense Score	71ASStrong	70ASStrong
Positioning	AI-powered SMS, email, RCS and push marketing for consumer brands	Scratchpad?
Free tier	No	No
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	SMB, Mid-market, Enterprise	SMB, Mid-market, Enterprise
Pricing plans	TextCustom pricing Text & EmailCustom pricing SMS, Email, RCS & PushCustom pricing EnterpriseCustom pricing	Starting plan$1 Higher tiersCustom pricing
Email marketing	YesNo-code email builder with deliverability and reputation management	—
Marketing automation	YesCross-channel journeys plus AI Journeys for triggered messages	—
Landing pages & forms	PartialSign-up units and pop-ups for list growth; no landing page builder	—
A/B testing	YesA/B tests on campaigns, journeys (up to 6 variants) and sign-up units	—
Audience segmentation	YesAudience Manager with dynamic segments and cross-channel identity	—
Campaign analytics	YesCustomizable reports; reviewers ask for more granular analysis	—
Social media management	NoOwned channels only — SMS, MMS, RCS, email and push	—
SMS marketing	YesCore product: SMS/MMS, two-way messaging and Attentive Concierge	—
AI features	YesAI Essentials included; AI Pro, AI Grow and AI Journeys are add-ons	—
Public API	YesPublic REST API, webhooks and OpenAPI spec at docs.attentive.com	—
RevOps	—	YesDocumented in the sourced profile.
Sales Analytics	—	YesDocumented in the sourced profile.
Workflow automation	—	YesDocumented in the sourced profile.
Analytics and reporting	—	YesDocumented in the sourced profile.
CRM synchronization	—	YesDocumented in the sourced profile.
Data and audience management	—	YesDocumented in the sourced profile.
Integrations verified	100+	8+
Aggregate rating	4.8 · 108 reviews	4.8 · 1.5k reviews
Integrations	ShopifyBigCommerceAdobe Commerce (Magento)WooCommerceSalesforceRecharge+9 more	SalesforceOutreachSlackGmailOutlookMake+2 more
Security & compliance	SOC 2 Type IIGDPRCCPATCPA+1 more	SOC 2GDPR
Pros	Intuitive no-code campaign and journey builder that new users pick up quickly Hands-on account management and support, repeatedly singled out across Capterra, G2 and Shopify reviews Strong list-growth tooling — sign-up units and pop-ups reviewers credit with real subscriber lift Flexible A/B testing across campaigns, journeys (up to six variants) and sign-up units	Very easy to use and significantly faster than working directly in Salesforce, especially for updating many fields or records at once. Deep Salesforce integration with inline editing, tiles, and views that keep pipeline and notes in sync without complex report building. AI features such as call summaries, suggested field updates, and automated follow-ups save reps Documented capability: RevOps Documented capability: Sales Analytics Names workflow connections including Salesforce, Outreach, Slack
Cons	Expensive relative to competitors and priced opaquely — no published rates, so budgeting needs a sales cycle Contracts carry minimum commitments and, per some reviewers, early-termination penalties Reporting is seen as insufficiently granular by reviewers who want deeper analysis Some integrations are one-way or need custom development work to fully connect	olidate those workflows into one AI-powered workspace. Is Scratchpad good for small businesses? Yes, Scratchpad can be a strong fit for small businesses that use Salesforce and want to improve data hygiene and sales productivity without heavy admin overhead. The free plan and lower-cost Solo tier allow individual reps and small teams to adopt the workspace quickly. However, very small organizations with a simple sales process or those not using Salesforce may find the value more limited. The greatest impact typically comes for SMB and mid-market teams with multiple sellers, defined sales stages, and a need to keep Salesforce data accurate for forecasting and reporting. Book a strategy call Ready to fill your pipeline? Choose a 30-minute time and we will map out exactly how SalesHive can book meetings for your team. Loading available meeting times The B2B sales agency that books qualified meetings for your team, cold calling and email outreach run end-to-end by US-based SDRs on our own AI platform. AI infrastructure Powered by OpenAI Enterprise security Security by ESOF Services B2B Sales Agency Sales Development Agency Lead Generation Cold Calling Email Outreach Appointment Setting Pricing and usage limits should be checked against the exact plan Fit is strongest for the stated SMB, Mid-market, Enterprise audience Reported outcomes should be validated with the buyer's own data
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