Audyense·
Add your product
Side-by-side record

Attentive vs. Refine Labs

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Refine Labs starts at $200 per seat, versus Attentive at Custom pricing. Attentive carries the higher aggregate rating (4.8/5 vs 4.8/5). Attentive lists more integrations (100+ vs 10+).

Full comparison

Attentivefrom Custom pricing
Refine Labsfrom $200 per month
Audyense Score71ASStrong48AS*Low
PositioningAI-powered SMS, email, RCS and push marketing for consumer brandsRefine Labs?
Free tierNoNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, Mid-market, Enterprise
Pricing plans
  • TextCustom pricing
  • Text & EmailCustom pricing
  • SMS, Email, RCS & PushCustom pricing
  • EnterpriseCustom pricing
  • Starting plan$200
  • Higher tiersCustom pricing
Email marketingYesNo-code email builder with deliverability and reputation management—
Marketing automationYesCross-channel journeys plus AI Journeys for triggered messages—
Landing pages & formsPartialSign-up units and pop-ups for list growth; no landing page builder—
A/B testingYesA/B tests on campaigns, journeys (up to 6 variants) and sign-up units—
Audience segmentationYesAudience Manager with dynamic segments and cross-channel identity—
Campaign analyticsYesCustomizable reports; reviewers ask for more granular analysis—
Social media managementNoOwned channels only — SMS, MMS, RCS, email and push—
SMS marketingYesCore product: SMS/MMS, two-way messaging and Attentive Concierge—
AI featuresYesAI Essentials included; AI Pro, AI Grow and AI Journeys are add-ons—
Public APIYesPublic REST API, webhooks and OpenAPI spec at docs.attentive.com—
Revenue Engine Optimization framework—YesDocumented in the sourced profile.
Change management for GTM—YesDocumented in the sourced profile.
Paid media strategy & execution—YesDocumented in the sourced profile.
Content & creative production—YesDocumented in the sourced profile.
Split the Funnel and revenue performance audits—YesDocumented in the sourced profile.
Pipeline Sources measurement framework—YesDocumented in the sourced profile.
Account-based marketing programs—YesDocumented in the sourced profile.
Self-reported attribution enablement—YesDocumented in the sourced profile.
The Vault on-demand training—YesDocumented in the sourced profile.
DemandGPT (Maxwell) AI assistant—YesDocumented in the sourced profile.
Analytics & reporting—YesDocumented in the sourced profile.
Testing & experimentation programs—YesDocumented in the sourced profile.
Integrations verified100+10+
Aggregate rating4.8 · 108 reviews4.8 · 4 reviews
Integrations
ShopifyBigCommerceAdobe Commerce (Magento)WooCommerceSalesforceRecharge+9 more
SalesforceHubSpotMarketoGoogle AdsGoogle AnalyticsOutreach+4 more
Security & compliance
SOC 2 Type IIGDPRCCPATCPA+1 more
—
Pros
  • Intuitive no-code campaign and journey builder that new users pick up quickly
  • Hands-on account management and support, repeatedly singled out across Capterra, G2 and Shopify reviews
  • Strong list-growth tooling — sign-up units and pop-ups reviewers credit with real subscriber lift
  • Flexible A/B testing across campaigns, journeys (up to six variants) and sign-up units
  • Deep expertise in B2B SaaS demand generation and revenue-focused marketing strategy. High-quality strategic guidance that challenges outdated lead-generation and MQL-centric models. Strong communication and collaboration, with clients frequently praising how embedded the team feels with in-house stakeholders. Data-driven approach with clear reporting on pipeline, CAC, win rates, and business impact rather than vanity metrics. Creative and campaigns that feel differentiated for B2B and are continuously tested and optimized. On-demand education and playbooks in The Vault are highly valued by marketers looking to upskill and standardize their approach. Employee reviews often highlight smart colleagues, a learning-oriented culture, and remote-first flexibility.
  • Documented capability: Revenue Engine Optimization framework
  • Documented capability: Change management for GTM
  • Names workflow connections including Salesforce, HubSpot, Marketo
Cons
  • Expensive relative to competitors and priced opaquely — no published rates, so budgeting needs a sales cycle
  • Contracts carry minimum commitments and, per some reviewers, early-termination penalties
  • Reporting is seen as insufficiently granular by reviewers who want deeper analysis
  • Some integrations are one-way or need custom development work to fully connect
  • Pricing and usage limits should be checked against the exact plan
  • Fit is strongest for the stated Startup, Mid-market, Enterprise audience
  • Reported outcomes should be validated with the buyer's own data
Visit Attentive ↗Visit Refine Labs ↗