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Side-by-side record

Attentive vs. Influence & Co

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Influence & Co starts at $200 per seat, versus Attentive at Custom pricing. Influence & Co carries the higher aggregate rating (4.9/5 vs 4.8/5). Attentive lists more integrations (100+ vs 5+).

Full comparison

Attentivefrom Custom pricing
Influence & Cofrom $200 per month
Audyense Score71ASStrong47AS*Low
PositioningAI-powered SMS, email, RCS and push marketing for consumer brandsInfluence & Co?
Free tierNoNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market, Enterprise
Pricing plans
  • TextCustom pricing
  • Text & EmailCustom pricing
  • SMS, Email, RCS & PushCustom pricing
  • EnterpriseCustom pricing
  • Starting plan$200
  • Higher tiersCustom pricing
Email marketingYesNo-code email builder with deliverability and reputation management—
Marketing automationYesCross-channel journeys plus AI Journeys for triggered messages—
Landing pages & formsPartialSign-up units and pop-ups for list growth; no landing page builder—
A/B testingYesA/B tests on campaigns, journeys (up to 6 variants) and sign-up units—
Audience segmentationYesAudience Manager with dynamic segments and cross-channel identity—
Campaign analyticsYesCustomizable reports; reviewers ask for more granular analysis—
Social media managementNoOwned channels only — SMS, MMS, RCS, email and push—
SMS marketingYesCore product: SMS/MMS, two-way messaging and Attentive Concierge—
AI featuresYesAI Essentials included; AI Pro, AI Grow and AI Journeys are add-ons—
Public APIYesPublic REST API, webhooks and OpenAPI spec at docs.attentive.com—
Content strategy and editorial planning—YesDocumented in the sourced profile.
Thought-leadership development—YesDocumented in the sourced profile.
Guest-contributed content and PR—YesDocumented in the sourced profile.
Blog and owned-media management—YesDocumented in the sourced profile.
SEO content and keyword research—YesDocumented in the sourced profile.
Sales-enablement content—YesDocumented in the sourced profile.
Lead-generation campaigns—YesDocumented in the sourced profile.
Content amplification—YesDocumented in the sourced profile.
Executive branding and personal-brand strategy—YesDocumented in the sourced profile.
ICo Core content management platform—YesDocumented in the sourced profile.
Analytics and reporting—YesDocumented in the sourced profile.
Industry-specific content expertise—YesDocumented in the sourced profile.
Integrations verified100+5+
Aggregate rating4.8 · 108 reviews4.9 · 4 reviews
Integrations
ShopifyBigCommerceAdobe Commerce (Magento)WooCommerceSalesforceRecharge+9 more
HubSpotOutreachMakeLinkedInAPI
Security & compliance
SOC 2 Type IIGDPRCCPATCPA+1 more
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Pros
  • Intuitive no-code campaign and journey builder that new users pick up quickly
  • Hands-on account management and support, repeatedly singled out across Capterra, G2 and Shopify reviews
  • Strong list-growth tooling — sign-up units and pop-ups reviewers credit with real subscriber lift
  • Flexible A/B testing across campaigns, journeys (up to six variants) and sign-up units
  • pective clients should expect a custom quote after a discovery call. What are the main features of Influence & Co? Core offerings include content strategy and audits, blog and owned-media management, ghostwritten thought-leadership articles, PR and media relations, SEO content and keyword research, case studies and white papers, content amplification across email and social, and analytics and reporting via its proprietary ICo Core platform. Together these services are designed to build brand authority, organic visibility and a stronger sales pipeline. Who are Influence & Co's main competitors? Influence & Co competes with other premium B2B content and thought-leadership agencies such as Animalz, Column Five, Fractl, SmartBug Media and similar firms that combine strategic content planning, writing, SEO and PR services for growth-stage and enterprise clients. Is Influence & Co good for small businesses? Influence & Co can be a strong fit for well-funded small and mid-sized B2B companies that can commit to a multi-thousand-dollar monthly content budget and want a long-term, hands-on partner. Very small businesses, early-stage startups or teams looking for low-cost, do-it-yourself tool
  • Documented capability: Content strategy and editorial planning
  • Documented capability: Thought-leadership development
  • Names workflow connections including HubSpot, Outreach, Make
Cons
  • Expensive relative to competitors and priced opaquely — no published rates, so budgeting needs a sales cycle
  • Contracts carry minimum commitments and, per some reviewers, early-termination penalties
  • Reporting is seen as insufficiently granular by reviewers who want deeper analysis
  • Some integrations are one-way or need custom development work to fully connect
  • Engagements and retainers can be relatively expensive, with minimum fees around $5,000/month, which may be high for very small businesses. Like many growing agencies, some reviewers note occasional process or staffing growing pains, especially around rapid growth and the transition into Intero Digital. Limited automation compared with pure software platforms; most value comes from human expertise, and some users would like to see more tech-driven efficiencies.
  • Pricing and usage limits should be checked against the exact plan
  • Fit is strongest for the stated Startup, SMB, Mid-market, Enterprise audience
  • Reported outcomes should be validated with the buyer's own data
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