Audyense·
Side-by-side record

AgencyAnalytics vs. Umami

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Umami starts at Free per seat, versus AgencyAnalytics at $49. AgencyAnalytics carries the higher aggregate rating (9.5/5 vs 4.7/5).

Full comparison

AgencyAnalyticsfrom $49 per month
Umamifrom Free
Audyense Score29AS*Low29AS*Low
PositioningAn SEO reporting platform, AgencyAnalytics is designed for marketing agencies.Umami is a lightweight, privacy-friendly web analytics tool you can self-host for free, built as a simpler and more ethical alternative to Google Analytics.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market
Pricing plans
  • Free or entry planFree
  • Higher tiersCustom pricing
  • Free or entry planFree
  • Higher tiersCustom pricing
Automated ReportsYesDocumented in the independently researched profile.
Numerous Third-Party Apps IntegrationsYesDocumented in the independently researched profile.
Custom DashboardsYesDocumented in the independently researched profile.
White LabelYesDocumented in the independently researched profile.
Rank trackerYesDocumented in the independently researched profile.
Site AuditorYesDocumented in the independently researched profile.
Staff Account CreationYesDocumented in the independently researched profile.
Task AssignmentYesDocumented in the independently researched profile.
Agency ManagementYesDocumented in the independently researched profile.
WidgetsYesDocumented in the independently researched profile.
Sharing With Clients.YesDocumented in the independently researched profile.
Editorially noted strength: Open source Privacy-first Self-hostableYesDocumented in the Softwares.com editorial review.
Editorially noted strength: Clean, cookie-free analytics you own, self-hostable for free with a tiny footprint.YesDocumented in the Softwares.com editorial review.
Web analyticsYesDocumented in the Softwares.com editorial review.
AttributionYesDocumented in the Softwares.com editorial review.
WebYesDocumented in the Softwares.com editorial review.
APIYesDocumented in the Softwares.com editorial review.
Documented capability: It tracks the essentials, page views, referrers, and trends, without cookies or heavy scripts, which keeps sites fast and compliance straighYesDocumented in the Softwares.com editorial review.
Integrations verified
Aggregate rating9.5 · No reviews yet4.7 · No reviews yet
Integrations
Security & compliance
Pros
  • Independent review documents a concrete business workflow
  • Documented capability: Automated Reports
  • Documented capability: Numerous Third-Party Apps Integrations
  • Documented capability: Custom Dashboards
  • Documented capability: White Label
  • Editorial review documents a concrete business workflow
  • Editorially noted strength: Open source Privacy-first Self-hostable
  • Editorially noted strength: Clean, cookie-free analytics you own, self-hostable for free with a tiny footprint.
  • Web analytics
Cons
  • Pricing and usage limits should be checked against the exact plan
  • Implementation effort depends on the team's data and process maturity
  • Reported outcomes should be validated with the buyer's own data
  • cious Editor rating 4.7 / 5 Founded 2020 Headquarters Open source What is Umami ?
  • Umami is a lightweight, privacy-friendly web analytics tool you can self-host for free, built as a simpler and more ethical alternative to Google Analytics.
  • It tracks the essentials, page views, referrers, and trends, without cookies or heavy scripts, which keeps sites fast and compliance straightforward.
  • Developers and privacy-conscious site owners who want ownership of their data are the natural users, and a low-cost cloud option exists for those who'd rather not run it themselves.
  • The deliberate simplicity means fewer features than GA4, no deep funnels or sprawling reports, which is a feature, not a bug, for this audience.
Visit AgencyAnalytics ↗Visit Umami ↗