Audyense·
Side-by-side record

AdRoll vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

AdRoll starts at $5 per seat, versus Fathom at $15.

Full comparison

AdRollfrom $5 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score32AS*Low76AS*Strong
PositioningAdRoll is a connected advertising platform designed to help marketers boost revenue through multi-channel ad campaigns.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market
Pricing plans
  • Free$5
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
  • Team$15
Multiply advertising impactYesDocumented in the sourced profile.
Connect existing systemsYesDocumented in the sourced profile.
Powered by machine learningYesDocumented in the sourced profile.
Award-winning support availableYesDocumented in the sourced profile.
Future-proofed for privacyYesDocumented in the sourced profile.
Multi-channel ad campaignsYesDocumented in the sourced profile.
Workflow automationYesDocumented in the sourced profile.
Audience targetingYesDocumented in the sourced profile.
Buyer engagementYesDocumented in the sourced profile.
Ai AdvertisingYesDocumented in the sourced profile.
Integrations verified5+
Aggregate rating · No reviews yet5.0 · 6.9k reviews
Integrations
MakeLinkedInGoogle AdsFacebookAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Multiply advertising impact
  • Documented capability: Connect existing systems
  • Profile names a concrete ICP: AdRoll is recommended for savvy marketers and businesses like retailers and software providers who want to run multi-channel ad campaigns, build brand
  • Public profile names Make, LinkedIn, Google Ads as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit AdRoll ↗Visit Fathom ↗