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Side-by-side record

Adhook vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Adhook starts at $13 per seat, versus Fathom at $15.

Full comparison

Adhookfrom $13 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score29AS*Low76AS*Strong
PositioningAdhook Adhook is an all-in-one social media management platform for brands, agencies, and multi-location teams that centralizes planning, publishing, advertising, moderation, and rFree AI notetaker for Zoom, Teams, and Google Meet
Free tierNoYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • ProfessionalCustom pricing
  • BusinessCustom pricing
  • EnterpriseCustom pricing
  • TeamCustom pricing
  • Team$15
Cross-channel post scheduling for major social platformsYesDocumented in the sourced profile.—
Editorial calendars with annual planning and approvalsYesDocumented in the sourced profile.—
Google, Meta, LinkedIn, X, TikTok ad managementYesDocumented in the sourced profile.—
Rule-based campaign optimization and targeting templatesYesDocumented in the sourced profile.—
Unified inbox for comments, messages, mentions, reviewsYesDocumented in the sourced profile.—
Custom reports with exports and goal visualizationsYesDocumented in the sourced profile.—
Central media library with asset version trackingYesDocumented in the sourced profile.—
Social listening for mentions, competitors, and trends AdhookYesDocumented in the sourced profile.—
CRM integrationYesDocumented in the sourced profile.—
Workflow automationYesDocumented in the sourced profile.—
Integrations verified7+—
Aggregate rating— · No reviews yet5.0 · 6.9k reviews
Integrations
ZapierMakeLinkedInGoogle AdsFacebookInstagram+1 more
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance—
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Cross-channel post scheduling for major social platforms
  • Documented capability: Editorial calendars with annual planning and approvals
  • Explicit audience guidance: Adhook fits marketing teams, agencies, franchise operators, and brand managers at mid-market to enterprise organizations managing multiple locations o
  • Names workflow connections including Zapier, Make, LinkedIn
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience
  • Named integrations should be checked against the exact plan
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit Adhook ↗Visit Fathom ↗