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ActiveIQ vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus ActiveIQ at Custom pricing.

Full comparison

ActiveIQfrom Custom pricing
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score17AS*Low76AS*Strong
PositioningActiveIQ ActiveIQ is an AI-powered account-based marketing and sales intelligence platform for energy and industrial B2B teams.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierNoYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • BasicCustom pricing
  • StarterCustom pricing
  • GrowthCustom pricing
  • EnterpriseCustom pricing
  • Team$15
Intent-based account targeting and lead generation workflowsYesDocumented in the sourced profile.—
Digital fingerprinting tracks prospect engagement across interactionsYesDocumented in the sourced profile.—
AI sales intelligence scores high-value buying opportunitiesYesDocumented in the sourced profile.—
Targeted advertising in niche industry publicationsYesDocumented in the sourced profile.—
Marketing automation for emails forms and landing pagesYesDocumented in the sourced profile.—
ROI analytics reporting across campaigns and activitiesYesDocumented in the sourced profile.—
Oil and gas project alerts from thousands of sourcesYesDocumented in the sourced profile.—
Integrations with existing sales and marketing software ActiveIQYesDocumented in the sourced profile.—
Lead generationYesDocumented in the sourced profile.—
Sales Cold emailYesDocumented in the sourced profile.—
Integrations verified2+—
Aggregate rating— · No reviews yet5.0 · 6.9k reviews
Integrations
MakeLinkedIn
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance—
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Intent-based account targeting and lead generation workflows
  • Documented capability: Digital fingerprinting tracks prospect engagement across interactions
  • Explicit audience guidance: ActiveIQ fits sales leaders, business development teams, and marketers at mid-market energy and industrial B2B companies. It serves firms needing targ
  • Names workflow connections including Make, LinkedIn
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience
  • The public profile names few integrations, so required connections need direct verification
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit ActiveIQ ↗Visit Fathom ↗