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Resumen

Zapier is a cloud-based workflow automation platform that lets businesses connect apps and automate multi-step tasks without writing code. Users build "Zaps" that trigger on an event in one app and automatically move, transform, or act on data in another. It has grown into the largest independent integration platform, connecting over 9,000 web apps.

El problema que resuelve Zapier

Ops and RevOps teams often need data to flow between a CRM, marketing tool, support desk, and spreadsheets, but rarely have engineering bandwidth to build and maintain custom integrations. Zapier solves this by letting non-technical users build multi-step "Zaps" that trigger on an event in one app and automatically move or transform data in another, connecting over 9,000 apps without writing code.

Contexto para decidir

Usa estos puntos para comprobar si el producto encaja con tu operación, no solo con la lista de funciones.

  • Precio de entrada publicado: Free. Confirma límites de usuarios, uso y funciones por plan.
  • Despliegue: cloud. Comprueba requisitos de seguridad, residencia de datos y acceso para todos los equipos que lo utilizarán.
  • Integraciones verificadas: Google Sheets, Gmail, Slack, Google Calendar, Google Drive, HubSpot. Valida el sentido de sincronización y los límites del plan elegido.
  • La ficha se comprobó por última vez el 31/7/2026; los precios y las funciones pueden cambiar.

Cómo evaluar Zapier

Una ficha ayuda a crear una lista corta; una prueba con el flujo real del equipo decide si la herramienta encaja. Usa esta lectura junto con los datos estructurados y confirma cualquier cambio con el proveedor.

Encaje de flujo

El registro la considera especialmente adecuada para Small business and startup teams connecting SaaS tools without dedicated engineering resources, Ops/RevOps teams building lightweight cross-app automations between CRM, marketing, and support systems, Teams that need the broadest possible integration library rather than a handful of deep native connectors. Comprueba que ese contexto coincide con el volumen, los roles y los procesos que debe soportar tu equipo.

Preguntas del piloto

  • ¿Puede Zapier completar el flujo crítico sin trabajo manual fuera de la herramienta?
  • ¿Las conexiones registradas (Google Sheets, Gmail, Slack, Google Calendar) cubren el sentido de sincronización, los permisos y el volumen que necesitamos?
  • ¿Qué límites de usuarios, uso, almacenamiento, soporte o seguridad aparecen después del precio inicial?

Evidencia y vigencia

Esta ficha se comprobó el 31/7/2026. La fecha indica cuándo se revisó el registro, no una garantía de que el proveedor no haya cambiado sus condiciones después.

Ideal para

  • Small business and startup teams connecting SaaS tools without dedicated engineering resources
  • Ops/RevOps teams building lightweight cross-app automations between CRM, marketing, and support systems
  • Teams that need the broadest possible integration library rather than a handful of deep native connectors

No encaja si

  • Teams needing true ETL/data-warehouse pipelines with complex transformations or large-volume data movement
  • Organizations that require self-hosted or on-premises deployment for compliance reasons

Por qué está listada

  • The category-defining no-code automation/integration platform, moving data between 9,000+ SaaS apps without custom engineering
  • Used across company sizes from solo founders to enterprise IT, with SOC 2 Type II and ISO 27001 certifications for regulated buyers
  • Core building block for lightweight data-infrastructure workflows: syncing CRM, marketing, support, and spreadsheet data automatically

Precios

Free

Free

Always-free entry tier for getting started with basic automation.

  • 100 tasks/month
  • Two-step Zap workflows
  • Copilot (daily limit)
  • Basic AI feature access

Professional

$20 per month (billed annually)

Entry paid tier for multi-step automation with premium apps.

  • 750+ tasks/month
  • Multi-step Zap workflows
  • Premium app access
  • Webhooks
  • AI by Zapier + AI fields
  • Filters & paths

Team

$69 per month (billed annually)

Collaboration tier for teams sharing workflows and connections.

  • 2,000+ tasks/month
  • Up to 25 users
  • Shared Zaps & folders
  • Shared app connections
  • SAML SSO
  • Premier support

Enterprise

Custom pricing

Custom-priced tier for large organizations needing advanced governance.

  • Unlimited users
  • Advanced admin & app controls
  • SCIM provisioning
  • Custom data retention
  • Observability & analytics

Funciones

Workflow automationCore product — multi-step "Zaps" triggered on app events.
Pre-built connectors9,000+ pre-built app integrations, the largest such library in the category.
Data pipelines / ETLMoves and lightly transforms data between apps (plus Zapier Tables), but isn't a full ETL/data-warehouse pipeline tool.
Scheduling & triggersSupports scheduled/polling triggers as well as instant webhook triggers.
Data governance & lineageEnterprise plan adds custom data retention and admin controls, but no full data lineage/catalog features.
Role-based access controlTeam/Enterprise plans include user roles, SAML SSO, and SCIM provisioning.
AI features"AI by Zapier" adds AI fields, Copilot workflow-building assistant, and AI-powered steps.
Public APIZapier Platform API/CLI lets developers build and publish custom app integrations.
Self-hosting / on-premCloud-only SaaS; no self-hosted or on-prem deployment option.

Integraciones

Google SheetsGmailSlackGoogle CalendarGoogle DriveHubSpotSalesforceMailchimpStripeMicrosoft OutlookCalendlyTypeformAirtableTrelloNotionShopifyDropboxMonday.comChatGPT (OpenAI)Facebook Lead Ads

Seguridad y cumplimiento

SOC 2 Type IISOC 3ISO 27001GDPRPCI DSS

Pros y contras

Pros

  • Extremely broad integration library (9,000+ apps) acting as a universal connector across a tech stack
  • Low learning curve for building multi-step workflows with no coding required
  • Responsive support, including for lower-tier and free-plan users
  • Saves significant manual/repetitive work across CRM and data-entry tasks

Contras

  • Costs escalate quickly as task volume and premium-app usage grow
  • Zaps can fail or turn off unexpectedly, with hard-to-diagnose error messages
  • Some premium app connections and advanced features are gated behind higher-priced plans
  • Interface can feel slow or cluttered once workflows scale up

Qué muestra el registro

4.5/5
2.1k reviews agregadasÚltima comprobación 2026-07-31

Reviewers consistently praise Zapier's ease of use and unmatched breadth of app integrations, while flagging rising costs at higher task volumes and occasional Zap reliability friction.

Resumen y puntuación agregados de plataformas públicas de reseñas. Enlazamos a las reseñas originales en lugar de reproducirlas — lee la fuente antes de decidir.

Reseñas de usuarios

Escritas por cuentas de Audyense · moderadas antes de publicarse

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