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Resumen

SE Ranking is a cloud-based, all-in-one SEO platform combining rank tracking, site audits, backlink analysis, competitor research, and on-page optimization in a single affordably-priced dashboard. Its AI Search Toolkit extends visibility tracking beyond Google to AI Overviews, ChatGPT, Gemini, and Perplexity. The platform is built for agencies and in-house teams managing several client or brand projects at once, with white-label reporting available as an add-on.

El problema que resuelve SE Ranking

SEO teams and agencies managing multiple client accounts often need rank tracking, site audits, backlink monitoring, and competitor research spread across several separate, often expensive tools like Ahrefs or Semrush. SE Ranking solves this by bundling those core SEO functions into one affordably-priced, easy-to-use platform, adding AI-search visibility tracking for AI Overviews, ChatGPT, Gemini, and Perplexity on top — though it trades off some backlink-index depth and campaign-level marketing automation that broader marketing suites or higher-end SEO tools provide.

Contexto para decidir

Usa estos puntos para comprobar si el producto encaja con tu operación, no solo con la lista de funciones.

  • Precio de entrada publicado: $103 per month. Confirma límites de usuarios, uso y funciones por plan.
  • Despliegue: cloud. Comprueba requisitos de seguridad, residencia de datos y acceso para todos los equipos que lo utilizarán.
  • Integraciones verificadas: Google Analytics 4, Google Search Console, Google Business Profile, Matomo Analytics, Looker Studio, Zapier. Valida el sentido de sincronización y los límites del plan elegido.
  • La ficha se comprobó por última vez el 30/7/2026; los precios y las funciones pueden cambiar.

Cómo evaluar SE Ranking

Una ficha ayuda a crear una lista corta; una prueba con el flujo real del equipo decide si la herramienta encaja. Usa esta lectura junto con los datos estructurados y confirma cualquier cambio con el proveedor.

Encaje de flujo

El registro la considera especialmente adecuada para Budget-conscious SEO teams and agencies wanting an Ahrefs/Semrush alternative at a lower price, Agencies managing multiple client projects needing rank tracking, audits, and reporting in one dashboard, Teams that also want AI-search visibility tracking (AI Overviews, ChatGPT, Gemini, Perplexity). Comprueba que ese contexto coincide con el volumen, los roles y los procesos que debe soportar tu equipo.

Preguntas del piloto

  • ¿Puede SE Ranking completar el flujo crítico sin trabajo manual fuera de la herramienta?
  • ¿Las conexiones registradas (Google Analytics 4, Google Search Console, Google Business Profile, Matomo Analytics) cubren el sentido de sincronización, los permisos y el volumen que necesitamos?
  • ¿Qué límites de usuarios, uso, almacenamiento, soporte o seguridad aparecen después del precio inicial?

Evidencia y vigencia

Esta ficha se comprobó el 30/7/2026. La fecha indica cuándo se revisó el registro, no una garantía de que el proveedor no haya cambiado sus condiciones después.

Ideal para

  • Budget-conscious SEO teams and agencies wanting an Ahrefs/Semrush alternative at a lower price
  • Agencies managing multiple client projects needing rank tracking, audits, and reporting in one dashboard
  • Teams that also want AI-search visibility tracking (AI Overviews, ChatGPT, Gemini, Perplexity)

No encaja si

  • Teams needing the deepest backlink index and filtering granularity of Ahrefs or Majestic
  • Teams needing marketing automation, email/SMS, or CRM capability bundled into the same tool

Por qué está listada

  • Bundles rank tracking, site audits, backlink analysis, and competitor research into one affordably-priced platform
  • Adds AI-search visibility tracking for AI Overviews, ChatGPT, Gemini, and Perplexity alongside classic SEO
  • Well-reviewed on G2 (4.7/5, 2,396 reviews) and Capterra (4.7/5, 297 reviews), especially among agencies managing multiple client projects

Precios

Core

$103 per month (billed annually)

SEO and AI-search visibility tracking for marketing teams with repeatable delivery.

  • 10 projects, 1 manager seat
  • 2,000 keywords + 100 AI prompts tracked daily
  • 5 domains in GEO/AI-search research
  • 250K pages/month in site audit
  • 25K API credits with MCP access

Growth

$223 per month (billed annually)

Automation and collaboration for agencies managing multiple clients.

  • 30 projects, 3 manager seats
  • 5,000 keywords + 250 AI prompts tracked daily
  • 15 domains in GEO/AI-search research
  • 2M pages/month in site audit
  • 100K API credits, historical data, guest links

Enterprise

Custom pricing

Custom SEO and AI-search platform for large teams with complex needs.

  • Custom keyword, project, and page limits
  • Full API and advanced integrations
  • Dedicated support and onboarding

Funciones

A/B testingNot part of the feature set
AI featuresAI Writer, AI Search Toolkit, AI Overviews/ChatGPT/Gemini/Perplexity trackers, Claude MCP integration
Audience segmentationNo CRM or audience-segmentation capability
Campaign analyticsTraffic and social-media analytics cover organic/social performance, but no native paid-campaign (Google/Meta Ads) dashboard
Email marketingNo email-campaign/sending tool; only email notifications for backlink monitoring
Landing pages & formsNot part of the feature set
Marketing automationNot part of the feature set
Public APIData API and Project API with token-auth REST endpoints
SMS marketingNot part of the feature set
Social media managementDedicated SMM tool with post scheduling and cross-platform analytics across up to 8 networks

Integraciones

Google Analytics 4Google Search ConsoleGoogle Business ProfileMatomo AnalyticsLooker StudioZapierMake.comn8nAppy Pie AutomateWordPressWixFacebookBing PlacesApple Business ConnectWhatagraphAgencyAnalytics

Pros y contras

Pros

  • Strong value and affordability compared to Ahrefs and Semrush
  • All-in-one platform — rank tracking, audits, backlinks, and competitor research in one place
  • Clean, intuitive interface that's accessible to SEO beginners
  • Responsive, helpful customer support

Contras

  • Rank-tracking reliability issues and occasional data lag reported by users
  • Price has increased over time, reducing the original value proposition for some
  • Smaller backlink and keyword database than Ahrefs or Semrush, with fewer filtering options
  • Report customization and API documentation described as limited by some users

Qué muestra el registro

4.7/5
2.4k reviews agregadasÚltima comprobación 2026-07-30

Reviewers on G2 and Capterra consistently praise SE Ranking's affordability and all-in-one feature set (rank tracking, audits, backlinks, competitor research) versus pricier tools like Ahrefs and Semrush, along with an easy learning curve and responsive support. The most common complaints are occasional rank-tracking data lag, a smaller backlink index than top competitors, and pricing that has crept up over time.

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