Audyense
Loomly
Marketing · www.loomly.com
Resumen
Loomly centers on a shared content calendar with built-in approval workflows, letting marketing teams and agencies plan, review, and publish social posts across nine networks from a single view. Pricing scales by number of connected social accounts rather than seats, and an AI assistant helps draft on-brand captions and creative.
El problema que resuelve Loomly
Marketing teams and agencies juggling multiple social accounts and multiple stakeholders struggle to keep content on-brand, approved, and published on time without a shared workflow, which leads to missed approvals, inconsistent posting, and scattered feedback across email and chat. Loomly solves this with a single collaborative calendar, built-in approval workflows, and post-optimization coaching, which reviewers consistently credit for saving planning time and easing cross-team sign-off, though teams that need deep analytics or flawless native Instagram publishing report running into real limits.
Contexto para decidir
Usa estos puntos para comprobar si el producto encaja con tu operación, no solo con la lista de funciones.
- Precio de entrada publicado: $49 per month. Confirma límites de usuarios, uso y funciones por plan.
- Despliegue: cloud. Comprueba requisitos de seguridad, residencia de datos y acceso para todos los equipos que lo utilizarán.
- Integraciones verificadas: Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads. Valida el sentido de sincronización y los límites del plan elegido.
- La ficha se comprobó por última vez el 31/7/2026; los precios y las funciones pueden cambiar.
Cómo evaluar Loomly
Una ficha ayuda a crear una lista corta; una prueba con el flujo real del equipo decide si la herramienta encaja. Usa esta lectura junto con los datos estructurados y confirma cualquier cambio con el proveedor.
Encaje de flujo
El registro la considera especialmente adecuada para Small-to-midsize marketing teams and agencies that need a shared calendar with built-in approval workflows., Teams that value affordability and ease of use over deep, granular analytics., Nonprofits and budget-conscious organizations, given Loomly's published nonprofit discount.. Comprueba que ese contexto coincide con el volumen, los roles y los procesos que debe soportar tu equipo.
Preguntas del piloto
- ¿Puede Loomly completar el flujo crítico sin trabajo manual fuera de la herramienta?
- ¿Las conexiones registradas (Instagram, LinkedIn, Facebook, TikTok) cubren el sentido de sincronización, los permisos y el volumen que necesitamos?
- ¿Qué límites de usuarios, uso, almacenamiento, soporte o seguridad aparecen después del precio inicial?
Evidencia y vigencia
Esta ficha se comprobó el 31/7/2026. La fecha indica cuándo se revisó el registro, no una garantía de que el proveedor no haya cambiado sus condiciones después.
Ideal para
- Small-to-midsize marketing teams and agencies that need a shared calendar with built-in approval workflows.
- Teams that value affordability and ease of use over deep, granular analytics.
- Nonprofits and budget-conscious organizations, given Loomly's published nonprofit discount.
No encaja si
- Enterprises or agencies needing best-in-class native Instagram publishing or deep, agency-grade analytics.
- Teams needing broader marketing-automation capability (email, SMS, landing pages) in the same tool.
Por qué está listada
- Currently G2's #1-ranked Social Media Management product by review volume.
- Publishes a 50% lifetime nonprofit discount directly on its pricing page.
Precios
Starter
$49 per month (billed annually; $65/mo month-to-month)Entry tier with 12 social accounts, 3 users, and unlimited calendars.
- AI Assistant chat
- Scheduling & automated/native publishing
- Approval workflows and roles
- Advanced analytics
- Link shortener
Beyond
$249 per month (billed annually; $332/mo month-to-month)Most popular tier with 60 social accounts and unlimited users.
- Everything in Starter
- Custom branding
- Custom roles & workflows
- Hashtag Manager
- Calendar 2FA enforcement
Enterprise
Custom pricingFor 61+ social accounts at scale, with priority support.
- Everything in Beyond
- Priority support
- Volume/scale pricing
Funciones
Integraciones
Pros y contras
Pros
- Very user-friendly interface with an intuitive master-calendar view that saves planning time.
- Approval workflows make it easy to share and get sign-off across teams.
- Competitive, transparent pricing relative to alternatives is repeatedly cited as a strength.
- Customer support is called out specifically as fast and effective.
Contras
- Cannot natively auto-publish to Instagram in all cases; some users report needing workarounds like Zapier.
- Analytics and Instagram-integration limitations are noted as weak points, and the interface can feel complex for less tech-savvy users.
- Accounts periodically disconnect and require reconnection, which can cause failed posts.
- At least one reviewer reported a steep price increase at renewal with little notice.
Qué muestra el registro
Reviewers highlight an intuitive shared calendar and approval workflows for team collaboration, plus support that is called out as fast; recurring complaints cover weaker native Instagram publishing and shallower analytics than dedicated tools.
Resumen y puntuación agregados de plataformas públicas de reseñas. Enlazamos a las reseñas originales en lugar de reproducirlas — lee la fuente antes de decidir.
Reseñas de usuarios
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