Audyense
Creatio
VerificadoVentas y CRM · www.creatio.com
Resumen
Creatio is a no-code platform for CRM and business process management, letting non-developers build workflows, custom objects, and full mini-applications on top of pre-built Sales, Marketing, and Service CRM products. It differentiates on its BPM/workflow engine and on embedding Predictive AI, Generative AI, and Agentic AI across its core plans rather than gating AI behind a top tier. It supports both cloud and on-premise deployment, targeting mid-market to enterprise organizations that want deep customization without custom code.
El problema que resuelve Creatio
Mid-market and enterprise teams often need CRM functionality plus custom, multi-step business processes that off-the-shelf CRMs don’t model well without expensive developer customization. Creatio solves this by pairing standard Sales/Marketing/Service CRM modules with a no-code BPM/workflow engine and embedded AI agents, so ops and business users — not developers — can design and modify complex processes directly in the platform. The tradeoff, per reviewers, is a steeper learning curve and implementation effort than simpler CRMs.
Contexto para decidir
Usa estos puntos para comprobar si el producto encaja con tu operación, no solo con la lista de funciones.
- Precio de entrada publicado: $40 per user / month. Confirma límites de usuarios, uso y funciones por plan.
- Despliegue: cloud, on_premise. Comprueba requisitos de seguridad, residencia de datos y acceso para todos los equipos que lo utilizarán.
- Integraciones verificadas: Microsoft 365 / Outlook, Google Workspace / Gmail, Mailchimp, DocuSign, PandaDoc, ZoomInfo Sales. Valida el sentido de sincronización y los límites del plan elegido.
- La ficha se comprobó por última vez el 31/7/2026; los precios y las funciones pueden cambiar.
Cómo evaluar Creatio
Una ficha ayuda a crear una lista corta; una prueba con el flujo real del equipo decide si la herramienta encaja. Usa esta lectura junto con los datos estructurados y confirma cualquier cambio con el proveedor.
Encaje de flujo
El registro la considera especialmente adecuada para Mid-market and enterprise teams that want to build custom, multi-step business processes without hiring developers, Organizations that need both CRM and broader BPM/workflow automation in one platform rather than separate tools, Companies wanting cloud or on-premise deployment flexibility. Comprueba que ese contexto coincide con el volumen, los roles y los procesos que debe soportar tu equipo.
Preguntas del piloto
- ¿Puede Creatio completar el flujo crítico sin trabajo manual fuera de la herramienta?
- ¿Las conexiones registradas (Microsoft 365 / Outlook, Google Workspace / Gmail, Mailchimp, DocuSign) cubren el sentido de sincronización, los permisos y el volumen que necesitamos?
- ¿Qué límites de usuarios, uso, almacenamiento, soporte o seguridad aparecen después del precio inicial?
Evidencia y vigencia
Esta ficha se comprobó el 31/7/2026. La fecha indica cuándo se revisó el registro, no una garantía de que el proveedor no haya cambiado sus condiciones después.
Ideal para
- Mid-market and enterprise teams that want to build custom, multi-step business processes without hiring developers
- Organizations that need both CRM and broader BPM/workflow automation in one platform rather than separate tools
- Companies wanting cloud or on-premise deployment flexibility
No encaja si
- Very small teams (under ~10-15 users) — the $10,000/year minimum and per-product add-on pricing make it disproportionately expensive at small scale
- Buyers wanting a simple, fast-to-deploy CRM with minimal configuration
Por qué está listada
- No-code BPM/workflow engine paired with CRM lets ops teams build custom processes without developers.
- Embeds Predictive, Generative, and Agentic AI across all plans rather than gating it behind a top tier.
Precios
Growth
$40 per user / monthEntry platform tier aimed at small and growing businesses starting with CRM and workflow automation.
- No-code workflow/BPM designer
- Base AI token allocation
- Custom objects and 360° customer view
- Core CRM object model with standard integrations
- Standard support tier
Enterprise
$75 per user / monthMid-market/enterprise tier adding advanced security, compliance, and deeper integration capacity on top of Growth.
- Advanced security, governance, and compliance controls
- Higher/unlimited workflow action allowance
- Larger AI token allotment
- Deeper integration and API access
Unlimited
Custom pricingFlat-fee, enterprise-wide plan that removes per-seat licensing entirely.
- Unlimited users, custom AI agents, applications, and workflows
- Unlimited custom objects and API calls
- All three CRM products included at no extra per-user cost
- Negotiated flat annual price scaled to organization size
Funciones
Integraciones
Seguridad y cumplimiento
Pros y contras
Pros
- No-code process/workflow designer lets non-developers build multi-step approval flows, custom objects, and mini-applications
- AI (predictive, generative, and agentic) is embedded across plans rather than reserved for a top tier
- Strong customization and flexibility scores relative to competitors like Salesforce Sales Cloud
- High-rated support quality
Contras
- Steep learning curve — cited as the most common complaint across G2 review-theme summaries
- Implementation is complex and often requires a partner/integrator, with documentation gaps reported
- UI can feel outdated/clunky in places
- Pricing is layered: base platform fee + per-product add-ons + a $10,000/year minimum commitment
Qué muestra el registro
Reviewers consistently praise Creatio's no-code workflow/process designer as more flexible than competitors like Salesforce Flow, but repeatedly flag a steep learning curve, implementation complexity requiring partner support, and confusing/stacked pricing.
Resumen y puntuación agregados de plataformas públicas de reseñas. Enlazamos a las reseñas originales en lugar de reproducirlas — lee la fuente antes de decidir.
Reseñas de usuarios
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