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Lob vs. Starnus

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Starnus parte de $50 por usuario, frente a Lob con $260.

Comparación completa

Lobdesde $260 per month
Starnusdesde $50 EUR per month (Pro)
Audyense Score32AS*Bajo44AS*Bajo
PosicionamientoLob is a direct mail platform designed to simplify and speed up sending physical mail for businesses.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Plan gratuitoSíNo
ImplementaciónNube / SaaSNube / SaaS
Mejor encajePYME, Mediana empresa, EmpresaStartup, PYME, Mediana empresa
Planes de precio
  • Free$109
  • BasicCustom pricing
  • Growth$550
  • BusinessCustom pricing
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Advanced campaign toolsSíDocumented in the sourced profile.—
Award-winning APIsSíDocumented in the sourced profile.—
Postal IQ routingSíDocumented in the sourced profile.—
Nationwide print delivery networkSíDocumented in the sourced profile.—
Data-driven mail personalizationSíDocumented in the sourced profile.—
Industry-leading compliance standardsSíDocumented in the sourced profile.—
Marketing automationSíDocumented in the sourced profile.—
Postal Mail OutreachSíDocumented in the sourced profile.—
Integraciones verificadas4+—
Valoración agregada— · No reviews yet5.0 · 2 reviews
Integraciones
MakeLinkedInAPIWebhooks
SmartleadUnipileHubSpotPerplexity
Seguridad y cumplimiento——
Pros
  • Documented capability: Advanced campaign tools
  • Documented capability: Award-winning APIs
  • Profile names a concrete ICP: Lob is recommended for teams managing complex direct mail at scale who need fast, predictable delivery with advanced routing and nationwide printing.
  • Public profile names Make, LinkedIn, API as connected workflow surfaces
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Contras
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visitar Lob ↗Visitar Starnus ↗

Lectura editorial de la comparación

La tabla resume los datos estructurados; esta sección explica cómo interpretar las diferencias para una decisión de compra real.

Encaje y límites de cada herramienta

Lob

Lob is a direct mail platform designed to simplify and speed up sending physical mail for businesses. It fits in the marketing automation and customer outreach category. What sets Lob apart is its advanced Postal IQ routing, nationwide print network, and easy API integration, ensuring fast, predictable, and secure mail delivery. Lob shines for companies running high-volume direct mail campaigns, especially those needing personalized, data-driven outreach. You can see results within a few days, as mail printing and sending happen quickly with automated workflows. This makes Lob ideal for timely compliance, customer retention, and large marketing efforts. In the go-to-market stack, Lob integrates well with CRMs and outreach tools to automate campaigns and track mail delivery from start to finish. However, it’s not a digital-only communication tool and doesn’t replace email or digital ads; it focuses solely on physical direct mail execution and fulfillment. ▶ Video Review Coming Soon We're working on creating a detailed video review for Lob .

Encaja especialmente con: recommended for teams managing complex direct mail at scale who need fast, predictable delivery with advanced routing and nationwide printing. Trusted by 12,000 SMBs, Mid-market, Enterprise teams with a defined revenue workflow postal mail outreach

Puede no encajar si: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

Encaja especialmente con: Solo founders and small B2B teams doing outbound without a dedicated SDR

Puede no encajar si: Enterprises needing established vendor track record and reviews

Precios y estructura de planes

Lob: Precio inicial publicado $260 per month

  • Free$109 per month
  • BasicCustom pricing
  • Growth$550 quote
  • BusinessCustom pricing

Starnus: Precio inicial publicado $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capacidades que conviene validar

  • Lob: Advanced campaign tools, Award-winning APIs, Postal IQ routing, Nationwide print delivery network, Data-driven mail personalization Integrations include Make, LinkedIn, API, Webhooks.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Preguntas antes de cambiar

  • ¿El plan de Lob incluye las funciones y límites que necesitamos?
  • ¿El plan de Starnus incluye las funciones y límites que necesitamos?
  • Does the exact integration path for Make, LinkedIn, API support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

Cómo evaluar esta lista corta

Una comparación útil convierte las diferencias de Ventas y CRM en una prueba concreta. Usa estos pasos para evitar elegir por una tabla de funciones o por el precio más bajo.

  1. Empieza con un flujo de trabajo representativo de Ventas y CRM, no con una lista de funciones. Define quién lo usará, qué datos entran y qué resultado debe producir.
  2. Prueba el recorrido completo con Make, LinkedIn, API: permisos, dirección de sincronización, errores y límites de volumen suelen importar más que el nombre de una integración.
  3. Compara el coste del escenario real, incluidos usuarios, uso, almacenamiento, soporte y cualquier requisito de contrato. El precio inicial por sí solo no mide el coste de adopción.
  4. Antes de cambiar, registra qué evidencia falta, pide una demostración del flujo crítico y confirma seguridad, residencia de datos, exportación y soporte con cada proveedor.

Algunas señales de esta ficha todavía son incompletas. Trátalo como una invitación a validar el flujo directamente, no como una afirmación de que una función no existe.

Base de investigación

Última comprobación: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Fuentes consultadas: Lob product site, ColdIQ profile, Vendor website; Starnus product site, Product Hunt, Starnus