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Listrak vs. Starnus

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Listrak parte de $19 por usuario, frente a Starnus con $50.

Comparación completa

Listrakdesde $19 per month
Starnusdesde $50 EUR per month (Pro)
Audyense Score32AS*Bajo44AS*Bajo
PosicionamientoListrak is a marketing automation platform designed for retail and brand marketers.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Plan gratuitoSíNo
ImplementaciónNube / SaaSNube / SaaS
Mejor encajePYME, Mediana empresa, EmpresaStartup, PYME, Mediana empresa
Planes de precio
  • FreeFree
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Person-first marketing automationSíDocumented in the sourced profile.—
Unified cross-channel marketing platformSíDocumented in the sourced profile.—
AI-powered insights and activationSíDocumented in the sourced profile.—
Lifecycle marketing and retentionSíDocumented in the sourced profile.—
Streamlined execution efficiencySíDocumented in the sourced profile.—
Compliance-first regulatory guidanceSíDocumented in the sourced profile.—
Data enrichmentSíDocumented in the sourced profile.—
Workflow automationSíDocumented in the sourced profile.—
Marketing automationSíDocumented in the sourced profile.—
Integraciones verificadas5+—
Valoración agregada— · No reviews yet5.0 · 2 reviews
Integraciones
LinkedInFacebookInstagramTwitterAPI
SmartleadUnipileHubSpotPerplexity
Seguridad y cumplimiento——
Pros
  • Documented capability: Person-first marketing automation
  • Documented capability: Unified cross-channel marketing platform
  • Profile names a concrete ICP: Listrak is recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal
  • Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Contras
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visitar Listrak ↗Visitar Starnus ↗

Lectura editorial de la comparación

La tabla resume los datos estructurados; esta sección explica cómo interpretar las diferencias para una decisión de compra real.

Encaje y límites de cada herramienta

Listrak

Listrak is a marketing automation platform designed for retail and brand marketers. It helps businesses unify data, identity, and marketing channels like email, SMS, push, and web. The tool focuses on boosting revenue with AI-driven personalization and lifecycle marketing, making hyper-personalized customer engagement easy. Listrak shines in customer retention, cross-channel campaigns, and real-time marketing. Brands typically see fast ROI, improving email revenue and ad spend returns within weeks. It’s ideal for businesses wanting to grow customer lifetime value while automating marketing workflows. Listrak integrates with CRM, email, and data enrichment tools to centralize marketing efforts. It excels at cross-channel orchestration and identity resolution. However, it’s not a standalone CRM or a full e-commerce platform but works best as part of a broader tech stack focused on marketing automation and customer engagement.

Encaja especialmente con: recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal for companies like 7 SMBs, Mid-market, Enterprise teams with a defined revenue workflow workflow automation

Puede no encajar si: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

Encaja especialmente con: Solo founders and small B2B teams doing outbound without a dedicated SDR

Puede no encajar si: Enterprises needing established vendor track record and reviews

Precios y estructura de planes

Listrak: Precio inicial publicado $19 per month

  • FreeFree
  • Basic$12 per month
  • StarterFree
  • GrowthCustom pricing

Starnus: Precio inicial publicado $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capacidades que conviene validar

  • Listrak: Person-first marketing automation, Unified cross-channel marketing platform, AI-powered insights and activation, Lifecycle marketing and retention, Streamlined execution efficiency Integrations include LinkedIn, Facebook, Instagram, Twitter.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Preguntas antes de cambiar

  • ¿El plan de Listrak incluye las funciones y límites que necesitamos?
  • ¿El plan de Starnus incluye las funciones y límites que necesitamos?
  • Does the exact integration path for LinkedIn, Facebook, Instagram support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

Cómo evaluar esta lista corta

Una comparación útil convierte las diferencias de Ventas y CRM en una prueba concreta. Usa estos pasos para evitar elegir por una tabla de funciones o por el precio más bajo.

  1. Empieza con un flujo de trabajo representativo de Ventas y CRM, no con una lista de funciones. Define quién lo usará, qué datos entran y qué resultado debe producir.
  2. Prueba el recorrido completo con LinkedIn, Facebook, Instagram: permisos, dirección de sincronización, errores y límites de volumen suelen importar más que el nombre de una integración.
  3. Compara el coste del escenario real, incluidos usuarios, uso, almacenamiento, soporte y cualquier requisito de contrato. El precio inicial por sí solo no mide el coste de adopción.
  4. Antes de cambiar, registra qué evidencia falta, pide una demostración del flujo crítico y confirma seguridad, residencia de datos, exportación y soporte con cada proveedor.

Algunas señales de esta ficha todavía son incompletas. Trátalo como una invitación a validar el flujo directamente, no como una afirmación de que una función no existe.

Base de investigación

Última comprobación: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Fuentes consultadas: Listrak product site, ColdIQ profile, Vendor website; Starnus product site, Product Hunt, Starnus