Registro lado a lado

Influence & Co vs. Surfer SEO

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Surfer SEO parte de $49 por usuario, frente a Influence & Co con $200. Influence & Co tiene la valoración agregada más alta (4.9/5 frente a 4.8/5).

Comparación completa

	Influence & Codesde $200 per month	Surfer SEOdesde $49 per month
Audyense Score	47AS*Bajo	64AS*Aceptable
Posicionamiento	Influence & Co?	Sé la respuesta en Google — y en todos los lugares donde buscan los compradores
Plan gratuito	No	No
Implementación	Nube / SaaS	Nube / SaaS
Mejor encaje	Startup, PYME, Mediana empresa, Empresa	Startup, PYME, Mediana empresa, Empresa
Planes de precio	Starting plan$200 Higher tiersCustom pricing	Discovery$49 Standard$99 Pro$182 Peace of Mind$299 Enterprise$999
Content strategy and editorial planning	SíDocumented in the sourced profile.	—
Thought-leadership development	SíDocumented in the sourced profile.	—
Guest-contributed content and PR	SíDocumented in the sourced profile.	—
Blog and owned-media management	SíDocumented in the sourced profile.	—
SEO content and keyword research	SíDocumented in the sourced profile.	—
Sales-enablement content	SíDocumented in the sourced profile.	—
Lead-generation campaigns	SíDocumented in the sourced profile.	—
Content amplification	SíDocumented in the sourced profile.	—
Executive branding and personal-brand strategy	SíDocumented in the sourced profile.	—
ICo Core content management platform	SíDocumented in the sourced profile.	—
Analytics and reporting	SíDocumented in the sourced profile.	—
Industry-specific content expertise	SíDocumented in the sourced profile.	—
Landing pages & forms	—	NoNo landing page or form builder.
A/B testing	—	NoNo content or campaign A/B testing capability offered.
AI features	—	SíAI writing assistant (Surfy), content humanizer, and AI-search visibility tracking across ChatGPT/Gemini/Claude/Perplexity.
Audience segmentation	—	NoNot a CRM/audience tool; no segmentation features.
Campaign analytics	—	NoTracks content/keyword rankings and AI visibility, not marketing campaign performance.
Email marketing	—	NoNo email sending or campaign functionality.
Marketing automation	—	NoNot a marketing automation platform; Zapier integration only triggers content workflows, not broader marketing sequences.
Public API	—	SíOfficial Surfer API available via add-on on paid plans and included on Enterprise.
SMS marketing	—	NoNo SMS capability; unrelated to product scope.
Social media management	—	NoNo social publishing or scheduling features.
Integraciones verificadas	5+	—
Valoración agregada	4.9 · 4 reviews	4.8 · 545 reviews
Integraciones	HubSpotOutreachMakeLinkedInAPI	WordPressGoogle DocsKeyword Surfer (Chrome extension)ContentfulChatGPT (Canvas)Jasper+3 más
Seguridad y cumplimiento	—	—
Pros	pective clients should expect a custom quote after a discovery call. What are the main features of Influence & Co? Core offerings include content strategy and audits, blog and owned-media management, ghostwritten thought-leadership articles, PR and media relations, SEO content and keyword research, case studies and white papers, content amplification across email and social, and analytics and reporting via its proprietary ICo Core platform. Together these services are designed to build brand authority, organic visibility and a stronger sales pipeline. Who are Influence & Co's main competitors? Influence & Co competes with other premium B2B content and thought-leadership agencies such as Animalz, Column Five, Fractl, SmartBug Media and similar firms that combine strategic content planning, writing, SEO and PR services for growth-stage and enterprise clients. Is Influence & Co good for small businesses? Influence & Co can be a strong fit for well-funded small and mid-sized B2B companies that can commit to a multi-thousand-dollar monthly content budget and want a long-term, hands-on partner. Very small businesses, early-stage startups or teams looking for low-cost, do-it-yourself tool Documented capability: Content strategy and editorial planning Documented capability: Thought-leadership development Names workflow connections including HubSpot, Outreach, Make	El editor de contenido en tiempo real, con sugerencias de términos y estructura basadas en PLN, se considera ampliamente su función más destacada Curva de aprendizaje más sencilla que herramientas técnicas de SEO/datos como Ahrefs o Semrush para usuarios centrados en contenido Atención al cliente receptiva y bien valorada, según reseñadores tanto de G2 como de Capterra Las integraciones nativas con WordPress y Google Docs mantienen la optimización dentro del flujo de trabajo habitual del redactor
Contras	Engagements and retainers can be relatively expensive, with minimum fees around $5,000/month, which may be high for very small businesses. Like many growing agencies, some reviewers note occasional process or staffing growing pains, especially around rapid growth and the transition into Intero Digital. Limited automation compared with pure software platforms; most value comes from human expertise, and some users would like to see more tech-driven efficiencies. Pricing and usage limits should be checked against the exact plan Fit is strongest for the stated Startup, SMB, Mid-market, Enterprise audience Reported outcomes should be validated with the buyer's own data	El precio es una queja recurrente, especialmente entre autónomos y equipos pequeños, y ha subido en los cambios de plan recientes Los créditos mensuales de documentos de contenido y seguimiento de IA no se acumulan, lo que interrumpe el flujo de trabajo en cargas de trabajo desiguales Perseguir una puntuación de contenido alta puede llevar a textos sobreoptimizados que se leen peor y no siempre se traducen en mejoras de posicionamiento, según informes de usuarios Los datos de palabras clave y SERP pueden ser menos fiables para búsquedas muy localizadas o en idiomas distintos del inglés
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